Martin Engebretsen

• Engebretsen, Martin (2024). The role, impact, and responsibilities of health experts on social media. A focus group study with future healthcare workers. Frontiers in Communication. ISSN 2297-900X. 9. doi: 10.3389/fcomm.2024.1296296. Vis sammendrag

  People are increasingly turning to social media platforms to acquire information and seek advice on health matters. Consequently, a growing number of qualified healthcare professionals are using social media as channels for public health communication. On platforms such as YouTube and Instagram, health workers can reach a wide and interested audience while applying powerful tools for presentation and interaction. However, such platforms also represent certain challenges and dilemmas when doctors and psychologists become health influencers. Who do they represent? What style of communication is expected? And what responsibilities do they have toward their followers? The present study contributes to the field of investigation by employing qualitative methods. It is based on three focus group interviews conducted with students enrolled in health-related study programmes at Norwegian universities. The paper asks: How do future healthcare workers perceive the social media practices of popular healthcare experts regarding the advantages and dilemmas associated with such practices?

• Engebretsen, Martin (2024). På YouTube og Instagram i folkehelsas tjeneste. En studie av tre helsearbeidere på sosiale medier. Norsk Medietidsskrift. ISSN 0804-8452. doi: 10.18261/nmt.30.4.2. Vis sammendrag

  Sosiale medier representerer nye arenaer for helsearbeidere som ønsker å gi helseinformasjon og råd til et bredt publikum. Når leger, psykologer og helsesøstre åpner kontoer på YouTube, Instagram, Snapchat eller TikTok, møter de både nye muligheter og nye utfordringer i sin formidlingspraksis. Hvordan utnytter de mulighetene og hvordan håndterer de utfordringene? Dette er spørsmål som får økende oppmerksomhet i internasjonal forskning, men som er lite utforsket i norsk sammenheng. Denne artikkelen er basert på en studie der tre norske caser – en lege på YouTube og to psykologer på Instagram – undersøkes og sammenlignes gjennom tekstanalyse og intervjuer. Studien avdekker et betydelig spenn i hva slags kommunikasjonsstrategier som benyttes i dette nye praksisfeltet, der helsefaglige og mediefaglige hensyn må identifiseres og balanseres.

• Engebretsen, Martin (2023). Communicating health advice on social media: A multimodal case study. Mediekultur. ISSN 0900-9671. 39(74), s. 164–184. doi: 10.7146/mk.v39i74.134085. Fulltekst i vitenarkiv Vis sammendrag

  Social media represent new arenas for health communication. Platforms such as YouTube, Instagram, Snapchat, and TikTok provide unique opportunities for health workers to build understanding, engagement, and trust among a broad and young audience. At the same time, such platforms demand of health workers a careful balance between social closeness and professional distance. The article is based on a case study in which the award-winning Norwegian psychologist Maria Abrahamsen’s practice of health communication on Instagram is studied through the lens of multimodal discourse analysis. Following a bottom-up method, the study starts with a close reading of a single Instagram post, where video and written verbal text interact closely. The entire account is then studied as a complex case of mediated health communication. Conclusively, after a discussion of genre implications, the article suggests possible solutions to key challenges concerning the followers’ engagement and trust.

• Prinz, Andreas; Engebretsen, Martin; Gjøsæter, Terje; Møller-Pedersen, Birger & Xanthopoulou, Themis Dimitra (2023). Models, systems, and descriptions: A cross-disciplinary reflection on models. Frontiers in Computer Science. ISSN 2624-9898. 5. doi: 10.3389/fcomp.2023.1031807. Fulltekst i vitenarkiv Vis sammendrag

  There are many different notions of models in different areas of science that are often not aligned, making it difficult to discuss them across disciplines. In this study, we look at the differences between physical models and mental models as well as the difference between static and dynamic models. Semiotics provides a philosophical underpinning by explaining meaning-making. This allows for identifying a common ground between models in different areas. We use examples from natural sciences and linguistics to illustrate different approaches and concepts and to find commonalities. This study distinguishes between systems, models, and descriptions of models. This distinction allows us to understand the commonalities of mental and physical models in different areas.

• Skjæveland, Marianne Knudsen & Engebretsen, Martin (2023). Design for digitale museumsopplevelser. En sosialsemiotisk analyse av to kunstmuseers tilbud på nett. Norsk Medietidsskrift. ISSN 0804-8452. 30(1), s. 1–20. doi: 10.18261/nmt.30.1.4. Fulltekst i vitenarkiv Vis sammendrag

  Norske museer er fremdeles i en tidlig fase av den digitale transformasjonen, og den nye stortingsmeldingen Musea i samfunnet etterspør mer kunnskap om den digitale formidlingen ved museene. I denne studien gjør vi en analyse av nettstedene til våre to fremste kunstmuseer, Nasjonalmuseet og Munchmuseet, der vi undersøker hvordan de to institusjonene utnytter semiotiske og teknologiske ressurser for å tilby brukerne digitale museumsopplevelser. Med utgangspunkt i teorier om meningsskaping og mediert samhandling undersøker vi hvordan museene og deres utstillingsobjekter blir representert og hva slags roller de digitale besøkende blir tildelt på museenes offisielle nettsteder. Undersøkelsen av de to casene viser at digitaliseringen kan gjøre museene relevante for nye grupper og lede til nye former for museumsopplevelser.

• Nærland, Torgeir Uberg & Engebretsen, Martin (2021). Towards a critical understanding of data visualisation in democracy: a deliberative systems approach. Information, Communication & Society. ISSN 1369-118X. doi: 10.1080/1369118X.2021.1968922. Fulltekst i vitenarkiv Vis sammendrag

  Data and data visualisations – in the forms of graphs, charts and maps – are becoming an increasingly important feature of social, public and political life. Yet within existing scholarship, the democratic significance of data visualisations has thus far received minimal attention. This article offers a first systematic attempt to make sense of and scrutinise the role of data visualisation in democracy. We apply deliberative systems theory in the analysis of three original case studies to elucidate how data visualisation can integrate into the overall anatomy of democracy, and to normatively assess how data visualisation contributes towards key democratic ideals. Conclusively, we highlight how critical perspectives on power, ideology and epistemology problematise any simplistic account of how data visualisation matters for democracy.

• Kennedy, Helen; Allen, William; Engebretsen, Martin; Hill, Rosemary Lucy; Kirk, Andy & Weber, Wibke (2021). Data Visualizations: Newsroom Trends and Everyday Engagements. I Liliana, Bounegru & Gray, Jonathan (Red.), The Data Journalism Handbook. Amsterdam University Press. ISSN 9789048542079. s. 162–173. doi: https:/doi.org/10.2307/j.ctv1qr6smr.27.
• Engebretsen, Martin (2020). What ‘Work’ Can Dataviz Do in Popular Science Communication? VISIGRAPP. ISSN 2184-5921. 3, s. 260–264. doi: 10.5220/0009094002600264.
• Engebretsen, Martin (2020). Putting the Data Center Stage. Graphs, charts and maps in the news media. I Stöckl, Helmut; Caple, Helen & Pflaeging, Jana (Red.), Shifts towards Image-centricity in Contemporary Multimodal Practices. Routledge. ISSN 9780429487965. s. 275–296. doi: 10.4324/9780429487965-15.
• Kennedy, Helen; Weber, Wibke & Engebretsen, Martin (2020). Data visualization and transparency in the news. I Engebretsen, Martin & Kennedy, Helen (Red.), Data Visualization in Society. Amsterdam University Press. ISSN 978-90-4854-313-7. s. 169–185. doi: 10.2307/j.ctvzgb8c7.17. Vis sammendrag

  Today we are witnessing an increased use of data visualization in society. Across domains such as work, education and the news, various forms of graphs, charts and maps are used to explain, convince and tell stories. In an era in which more and more data are produced and circulated digitally, and digital tools make visualization production increasingly accessible, it is important to study the conditions under which such visual texts are generated, disseminated and thought to be of societal benefit. This book is a contribution to the multi-disciplined and multi-faceted conversation concerning the forms, uses and roles of data visualization in society. Do data visualizations do 'good' or 'bad'? Do they promote understanding and engagement, or do they do ideological work, privileging certain views of the world over others? The contributions in the book engage with these core questions from a range of disciplinary perspectives.

• Kennedy, Helen & Engebretsen, Martin (2020). Introduction: The relationships between graphs, charts,maps and meanings, feelings, engagements. I Engebretsen, Martin & Kennedy, Helen (Red.), Data Visualization in Society. Amsterdam University Press. ISSN 978-90-4854-313-7. s. 19–32. doi: 10.2307/j.ctvzgb8c7.7. Vis sammendrag

  Today we are witnessing an increased use of data visualization in society. Across domains such as work, education and the news, various forms of graphs, charts and maps are used to explain, convince and tell stories. In an era in which more and more data are produced and circulated digitally, and digital tools make visualization production increasingly accessible, it is important to study the conditions under which such visual texts are generated, disseminated and thought to be of societal benefit. This book is a contribution to the multi-disciplined and multi-faceted conversation concerning the forms, uses and roles of data visualization in society. Do data visualizations do 'good' or 'bad'? Do they promote understanding and engagement, or do they do ideological work, privileging certain views of the world over others? The contributions in the book engage with these core questions from a range of disciplinary perspectives.

• Engebretsen, Martin (2020). From decoding a graph to processing a multimodal message: Interacting with data visualization in the news media. Nordicom Review. ISSN 1403-1108. 41(1), s. 33–50. doi: 10.2478/nor-2020-0004. Fulltekst i vitenarkiv
• Weber, Wibke; Engebretsen, Martin & Kennedy, Helen (2018). Data stories. Rethinking journalistic storytelling in the context of data journalism. Studies in Communication Sciences (SComS). ISSN 1424-4896. 18(1), s. 191–206. doi: 10.24434/j.scoms.2018.01.013.
• Engebretsen, Martin; Weber, Wibke & Kennedy, Helen (2018). Data visualization in Scandinavian newsrooms: Emerging trends in journalistic visualization practices. Nordicom Review. ISSN 1403-1108. 39(2), s. 3–18. doi: 10.2478/nor-2018-0007. Vis sammendrag

  The visualization of numeric data is becoming an important element in journalism. In this article, we present an interview study investigating data visualization practices in Scandinavian newsrooms. Editorial leaders, data journalists, developers and graphic designers in 10 major news organizations in Norway, Sweden and Denmark provide information for the study on a range of issues concerning visualization practices and experiences. The emergence of multi-skilled specialist groups as well as innovation in technology and the ‘mobile first mantra’ are identified as important factors in the fast-developing practices of journalistic data visualization. Elements of tension and negotiation are revealed for issues concerning the role and effect of complex exploratory data visualizations and concerning the role of ordinary journalists in the production of charts and graphs.

• Engebretsen, Martin & Weber, Wibke (2017). Graphic modes. I Perrin, Daniel & Cotter, Colleen (Red.), The Routledge Handbook of Language and Media. Routledge. ISSN 9781138014176. s. 208–220. doi: 10.4324/9781315673134-21.
• Engebretsen, Martin (2017). Levende diagrammer og zoombare kart. Datavisualisering som nyskapende fortellerform i journalistikken. Norsk Medietidsskrift. ISSN 0804-8452. 24(2), s. 1–27. doi: 10.18261/issn.0805-9535-2017-02-02.
• Engebretsen, Martin (2015). Transkulturelle erfaringer i sosiale medier : en studie av diskursive strategier hos norske innvandrere på nett. Norsk Medietidsskrift. ISSN 0804-8452. 22(4), s. 1–22.
• Engebretsen, Martin (2015). Digital historiefortelling som interkulturell kommunikasjon. I Engebretsen, Martin (Red.), Det tredje språket: Multimodale studier av interkulturell kommunikasjon i kunst, skole og samfunnsliv. Portal forlag. ISSN 9788283140361. s. 49–63. Fulltekst i vitenarkiv
• Engebretsen, Martin (2015). Et multimodalt perspektiv på kulturmøter. I Engebretsen, Martin (Red.), Det tredje språket: Multimodale studier av interkulturell kommunikasjon i kunst, skole og samfunnsliv. Portal forlag. ISSN 9788283140361. s. 11–30. Fulltekst i vitenarkiv
• Engebretsen, Martin (2014). The soundslide report: Innovative journalism or misplaced works of art? Nordicom Review. ISSN 1403-1108. 35(1), s. 99–113. doi: 10.2478/nor-2014-0007.
• Engebretsen, Martin (2012). Nett, brett, papir? Diskursive potensialer i konkurrerende medieplattformer. I Andersen, Thomas Hestbæk & Boeriis, Morten (Red.), Nordisk socialsemiotik : pædagogiske, multimodale og sprogvidenskabelige landvindinger. Syddansk Universitetsforlag. ISSN 978-87-7674-657-5. s. 39–58.
• Engebretsen, Martin (2012). Balancing cohesion and tension in multimodal rhetoric. An interdisciplinary approach to the study of semiotic complexity. Learning, Media & Technology. ISSN 1743-9884. 37(2), s. 145–162. doi: 10.1080/17439884.2012.655745.
• Engebretsen, Martin (2010). Multimodal retorikk på nettet. I Engebretsen, Martin (Red.), Skrift/Bilde/Lyd: Analyse av sammensatte tekster. Cappelen Damm Høyskoleforlaget. ISSN 978-82-7634-858-3. s. 101–124.
• Engebretsen, Martin (2010). Hvorfor og hvordan analyserer vi sammensatte tekster? I Engebretsen, Martin (Red.), Skrift/Bilde/Lyd: Analyse av sammensatte tekster. Cappelen Damm Høyskoleforlaget. ISSN 978-82-7634-858-3. s. 17–36.
• Engebretsen, Martin (2008). Sakte utvikling mot en interaktiv nyhetsdiskurs. Norsk Medietidsskrift. ISSN 0804-8452. 15(4), s. 328–342. Vis sammendrag

  In this era of digitalisation and convergence, the news discourse is slowly developing towards a higher degree of interactivity. In this article, the concept of interactivity is discussed and related to different aspects of online journalistic practice. Parallel to ¿ and enlightened by - this conceptual discussion, the article examines a recent study in which 15 Scandinavian news sites are closely examined.

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• Gnach, Alexandra; Weber, Wibke; Engebretsen, Martin & Perrin, Daniel (2022). Digital Communication and Media Linguistics. With Case Studies in Journalism, PR, and Community Communication. Cambridge University Press. ISBN 9781108490191. 310 s.
• Engebretsen, Martin & Kennedy, Helen (2020). Data Visualization in Society. Amsterdam University Press. ISBN 978-90-4854-313-7. 464 s. Vis sammendrag

  Today we are witnessing an increased use of data visualization in society. Across domains such as work, education and the news, various forms of graphs, charts and maps are used to explain, convince and tell stories. In an era in which more and more data are produced and circulated digitally, and digital tools make visualization production increasingly accessible, it is important to study the conditions under which such visual texts are generated, disseminated and thought to be of societal benefit. This book is a contribution to the multi-disciplined and multi-faceted conversation concerning the forms, uses and roles of data visualization in society. Do data visualizations do 'good' or 'bad'? Do they promote understanding and engagement, or do they do ideological work, privileging certain views of the world over others? The contributions in the book engage with these core questions from a range of disciplinary perspectives.

• Engebretsen, Martin (2015). Det tredje språket: Multimodale studier av interkulturell kommunikasjon i kunst, skole og samfunnsliv. Portal forlag. ISBN 9788283140361. 334 s.
• Engebretsen, Martin (2013). Visuelle samtaler. Anvendelser av fotografi og grafikk i nye digitale kontekster. Fagbokforlaget. ISBN 978-82-450-1236-1. 198 s.
• Engebretsen, Martin (2010). Skrift/Bilde/Lyd: Analyse av sammensatte tekster. Cappelen Damm Høyskoleforlaget. ISBN 978-82-7634-858-3. 259 s.

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• Engebretsen, Martin (2023). Mellom profesjonell distanse og medmenneskelig nærhet. Når helsearbeidere bruker YouTube og Instagram til informasjon og rådgivning .
• Engebretsen, Martin (2023). How to create understanding, motivation and trust through the visualization of health data.
• Engebretsen, Martin (2023). Health experts on social media: a new first‐line service?
• Engebretsen, Martin (2023). Studying data visualization as a semiotic and social practice.
• Engebretsen, Martin (2023). Influensere i folkehelsas tjeneste. Hva gjør leger og psykologer på Youtube og Instagram?
• Engebretsen, Martin (2022). Datafisering og datavisualisering.
• Engebretsen, Martin (2022). Helsearbeidere på sosiale medier – hvorfor, hvordan og med hvilken effekt?
• Engebretsen, Martin (2022). Studying data visualization as a social and semiotic practice.
• Engebretsen, Martin (2021). Popular science communication, digital data visualization and informal learning.
• Engebretsen, Martin (2021). Hva er det som gjør datavisualisering til effektiv kommunikasjon?
• Engebretsen, Martin (2021). Hva skal til for at visualisering av helsedata kan bidra til læring, motivasjon og bygging av tillit?
• Engebretsen, Martin (2021). Hva grafer og diagrammer kan fortelle (noen av) oss. Om datavisualisering, klimakommunikasjon og visual-numeric literacy.
• Engebretsen, Martin (2021). Fra papiravis til mobil-nyheter: hva skjedde underveis?
• Engebretsen, Martin (2020). Det gøymde maktspråket. [Fagblad]. Forskerforum.
• Engebretsen, Martin (2020). Data visualization as a semiotic tool for popular science communication.
• Engebretsen, Martin (2020). Tallgrafikken som forklarer verden – for dem som leser grafer. Fædrelandsvennen. ISSN 0805-3790.
• Engebretsen, Martin (2019). Datavisualisering i offentligheten. Vis sammendrag

  Sentrale produsenter av datajournalistikk, Aftenposten, VG, Bergens Tidende m.fl. deltok med egne eksempler på datavisualiseringer på seks storskjermer gjennom hele fagdagen.

• Engebretsen, Martin (2019). Kompleksitet i bilder: Fra hypertekst til datavisualisering.
• Engebretsen, Martin (2019). Dataviz: Seeing it from the user’s side.
• Engebretsen, Martin (2019). The role of data visualization in contemporary journalism .
• Engebretsen, Martin (2019). Creating meanings and feelings with graphs and charts.
• Engebretsen, Martin (2018). Do graphs and charts make you a wiser person? From numbers to graphics.
• Engebretsen, Martin (2018). Interacting with data visualization in the news media: a user study.
• Engebretsen, Martin (2018). Verbal kommunikasjon i hestesporten.
• Engebretsen, Martin (2018). From numbers to graphics. Vis sammendrag

  From numbers to graphics. Blog

• Engebretsen, Martin (2018). Fra tall til figurer. Vis sammendrag

  Blogg

• Engebretsen, Martin (2018). Datavisualisering i nyhetsmediene: Trender og holdninger.
• Engebretsen, Martin (2017). Hvordan bruke datavisualisering i klasserommet?
• Engebretsen, Martin (2017). Falske nyheter og alternative fakta – hva er det og hvilke problemstillinger reiser begrepene.
• Engebretsen, Martin (2017). Harde fakta i klare farger. Hvordan styrke studentenes kompetanse i å lese og bruke datavisualiseringer? .
• Engebretsen, Martin (2017). Innovative Data Visualization and Visual-Numeric Literacy .
• Engebretsen, Martin (2017). Data visualization in society: creating meanings and feelings through the visualization of numbers .
• Engebretsen, Martin; Weber, Wibke & Kennedy, Helen (2017). Visualization practices in Scandinavian news rooms: a qualitative study.
• Engebretsen, Martin (2016). Introduksjon til multimodalitet.
• Engebretsen, Martin (2016). Interactive data visualizations - and the shaping of meanings and feelings.
• Engebretsen, Martin (2016). Datavisualiseringer: Fargerike og informasjonstunge – men hva tilfører de journalistikken?
• Engebretsen, Martin (2015). Data visualization as a tool for digital mediation of numeric information.
• Engebretsen, Martin (2015). Transkulturelle erfaringer i sosiale medier. En studie av diskursive strategier hos norske innvandrere på nett.
• Engebretsen, Martin (2015). "Innovativ, relevant og nyttig forskning? Rapportering fra noen ærlige forsøk".
• Engebretsen, Martin (2014). "Bilder i pr-tekster. Hva og hvordan kommuniserer de?".
• Engebretsen, Martin (2014). "Koherens i multimodale tekster".
• Engebretsen, Martin (2014). "Museale bildesamlinger på nettet".
• Engebretsen, Martin (2014). "Grenseoverskridende formidling på YouTube".
• Engebretsen, Martin (2014). "Digital storytelling as intercultural communication".
• Engebretsen, Martin (2013). Bredt og ambisiøst om sosiale medier. Norsk Medietidsskrift. ISSN 0804-8452. s. 358–361.
• Engebretsen, Martin (2013). Å analysere bilder i kontekst.
• Engebretsen, Martin (2013). Trab Laus. Digital Narrative as Social Action.
• Engebretsen, Martin (2013). Den engasjerte leser. Opplevelse og fortolkning i unge leseres møte med komplekse nett-tekster.
• Engebretsen, Martin (2013). Grafikk-basert folkeopplysning på nettet: fokus på meninger og kontekster.
• Engebretsen, Martin (2013). The Soundslide Report. Innovative Journalism or Misplaced Works of Art?
• Engebretsen, Martin (2012). Konstruksjonen av et sted i verden. Multimodale nasjonsfremstillinger i vekslende mediale omgivelser.
• Engebretsen, Martin (2012). Nasjonalhistoriske bilder i nye, digitale kontekster.
• Engebretsen, Martin (2012). Visual conversations online. New uses of photo, video and graphics in evolving digital genres.
• Engebretsen, Martin (2011). http://multikul.prosjekt.uia.no/.
• Engebretsen, Martin (2011). Nett, brett, papir? Å analysere diskursive potensialer i konkurrerende medieplattformer.
• Engebretsen, Martin (2011). Analyzing discursive potentials in competing media platforms.
• Engebretsen, Martin (2010). Balancing Cohesion and Tension in Multimodal Rhetoric An interdisciplinary approach to the study of semiotic complexity.
• Engebretsen, Martin (2010). Nettavisen som diskursarena.
• Engebretsen, Martin (2010). Analyse av medierte diskurser.
• Engebretsen, Martin (2010). Diskursanalyse av nettaviser.
• Engebretsen, Martin (2010). Den engasjerte leser. Opplevelse og fortolkning i unge leseres møte med komplekse nett-tekster.
• Engebretsen, Martin (2010). Complex, vivid and rich. Multimodal discources of learning in online newspapers.
• Engebretsen, Martin (2010). Hvordan jobbe analytisk med dagens komplekse nett-tekster? Norsklæreren. ISSN 0332-7264. s. 18–24.
• Engebretsen, Martin (2009). Å analysere medierte diskurser.
• Engebretsen, Martin (2009). Struktur og koherens i hypertekst.
• Engebretsen, Martin (2009). Opplevelse og fortolkning i møte med komplekse kulturelle ytringer.
• Engebretsen, Martin (2009). Hvor går journalistikken?
• Engebretsen, Martin (2009). Trender i skandinavisk nettjournalistikk.
• Engebretsen, Martin (2009). Visuell retorikk på nettet.
• Engebretsen, Martin (2009). Kunsten å overbevise digitalt. En studie av multimodal meningsskaping og retorikk på nettet.

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