Programme description for Bachelor's Programme in Marketing and Management (2026–2029)

A candidate who has completed this programme shall have the following learning outcomes, defined in terms of general competence, knowledge and skills:

GENERAL COMPETENCE (Competency goals)

The candidate shall be able to:

• identify, analyse and develop innovative solutions to organisational and societal challenges
• recognize ethical dilemmas and assess the social and environmental consequences of organisational actions
• reflect on global perspectives and communicate professionally in international and multicultural contexts
• demonstrate independent, critical and analytical thinking

KNOWLEDGE

The candidate shall have:

• fundamental knowledge of marketing and business understanding
• fundamental knowledge of how products and services are marketed and how companies operate in practice
• basic knowledge of how consumers and firms make decisions, and how these decisions are influenced by internal (individual and organisational) and external (societal and cultural) factors
• knowledge of innovation, problem-solving and value creation in organisational and societal contexts
• knowledge of ethical theories and frameworks, as well as an understanding of the social and environmental consequences of decisions in both the private and public sectors
• knowledge of various theoretical perspectives in relevant academic fields and insight into their assumptions and limitations
• knowledge of scientific methods, analysis and the use of data in academic and practice-oriented contexts, enabling candidates to develop, implement, analyse and summarise research projects

SKILLS

The candidate shall be able to:

• apply marketing and business economics knowledge to achieve organisational goals, solve business-related problems and improve decision-making
• apply strategic market knowledge to respond to the needs of companies and public sector organisations
• plan and carry out group projects
• analyse practical issues and apply relevant theories, methods and empirical data to develop solutions
• act with personal and professional integrity within legal and ethical frameworks, and demonstrate ethical awareness when dealing with customers and organisations in a global marketplace
• integrate academic knowledge, analytical skills and creative thinking when working on practical cases
• produce coherent, well-structured academic texts in accordance with disciplinary standards
• deliver professional oral presentations adapted to international and culturally diverse audiences
• demonstrate strong oral and written communication skills
• update and further develop their own competence as a foundation for lifelong learning

The Bachelor’s programme in Marketing and Management is a three-year integrated programme with a strong focus on marketing, organisation, and management. In addition, students are introduced to various business and administrative subjects as well as social science research methods.

The first two years of the programme consist of compulsory courses. In the third year of study, students may either choose the 60 ECTS specialisation “HR and Management” or complete the third year with specialisation/ elective courses in the autumn semester, followed by compulsory courses and the bachelor’s thesis in the spring semester.

Students who wish to participate in an exchange programme may do so in the fifth semester and subsequently complete the sixth semester in Kristiansand.

Students are exposed to international dimensions and issues through teaching and course literature. Many lecturers have international backgrounds and are active in international research networks. Several courses are taught in English, and international students attend the School of Business and Law at UiA as exchange students. This contributes to an international learning environment in which most students interact with international peers and actively use English during their studies.

The programme facilitates student exchange in the fifth semester, and students are encouraged to study abroad at one of UiA’s partner institutions. A study period abroad provides opportunities for academic specialisation beyond the course offerings at the School of Business and Law at UiA, as well as exposure to different languages and cultures in an academic context. Many employers value such international experience.

The School of Business and Law at UiA is internationally accredited by AACSB (the Association to Advance Collegiate Schools of Business). The accreditation enables collaboration with high-quality institutions worldwide. For further information about exchange opportunities, please refer to the International Office’s webpages.

The Bachelor’s programme is a professionally oriented and interdisciplinary education. Due to the significant inclusion of business-related subjects, graduates are attractive candidates for a wide range of positions in the private sector, particularly within marketing, sales, and management. The programme also provides a solid foundation for starting one’s own business.

The programme qualifies students to apply for admission to several master’s programmes at UiA. It also provides a basis for further studies both nationally and internationally. Please note that additional admission requirements may apply.

Completion of this bachelor’s programme alone does not qualify graduates for admission to the Master

in Business and Economics (Siviløkonom) at UiA. Applicants wishing to pursue this pathway must complete additional coursework. For further information, please contact the programme’s academic adviser.