MF-301 Bachelor's Thesis in Marketing and Management (Spring 2027)
- ECTS Credits:
- 15
- Responsible department:
- School of Business and Law
- Course Leader:
- Marius Trandheim Kristiansen
- Lecture Semester:
- Spring
- Teaching language:
- Norwegian/English
- Duration:
- ½ year
Table of contents
The course is connected to the following study programs
Teaching language
Prerequisites
Learning outcomes
Upon successful completion of this course the student will be able to:
- understand philosophy of science and its implications for the research process.
- conduct an independent study with a research-based approach.
- plan and implement the various steps in the research process.
- search, apply and critically evaluate scholarly literature.
- reflect the research ethical aspects relevant to the selected research design.
- reflect on one's work and make adjustments under supervision.
Contents
The course consists of two parts:
The first part of the course consists of lectures that introduce research process and science philosophical underpinnings of different research approaches. It offers the students basic information on how to conduct and write a bachelor's thesis, and how to use library’s resources.
The second part of the course consists of bachelor’s thesis work and supervision. Based on their chosen topic, students are expected to familiarize themselves with relevant academic literature, formulate research questions, select an appropriate research design for the thesis, execute the project and report the results and findings. The thesis is written in groups of two or three students. The scope of the thesis work is designed for groups of three students.
Teaching and learning methods
Examination requirements
• An approved individual written assignment
• Attendance in a minimum of two guidance sessions
More information will be given in Canvas.