Programme description for Bachelor's Programme in Marketing and Management (2025–2028)

A candidate who has completed this programme should have the following learning outcomes defined in terms of general competence, knowledge, and skills:

General Competence (Competency Goals)

The candidate should:

• Be familiar with key international dimensions related to central themes in the program.
• Be able to identify and understand how new ideas, concepts, or products are developed within relevant fields.
• Be able to identify ethical challenges and understand how organizations can act responsibly.
• Be capable of independent and critical thinking.
• Have developed oral and written communication skills.
• Have developed problem-solving abilities.

Knowledge

The candidate should have:

• Fundamental knowledge in marketing and business understanding.
• Fundamental knowledge of how products and services are marketed and how companies function in practice.
• Fundamental knowledge of how consumers and businesses make decisions, and how these decisions are influenced by internal (individual and organizational) and external (societal and cultural) factors.
• Fundamental knowledge in scientific methods and data analysis, enabling them to develop, implement, analyze, and summarize research projects.

Skills

The candidate should:

• Be able to apply marketing and business economics knowledge to achieve business objectives, solve business-related problems, and improve decision-making.
• Be able to apply strategic market knowledge to respond to the needs of businesses and public enterprises.
• Be able to plan and execute group projects.
• Be able to act with personal and professional integrity within legal and ethical frameworks, and exhibit ethical awareness when dealing with clients and organizations in a global marketplace.
• Be able to update their own knowledge for lifelong learning.

The Bachelor’s programme in Marketing and Management is a three-year integrated programme with a strong focus on marketing, organisation, and management. In addition, students are introduced to various business and administrative subjects as well as social science research methods.

The first two years of the programme consist of compulsory courses. In the third year of study, students may either choose the 60 ECTS specialisation “HR and Management” or complete the third year with specialisation/ elective courses in the autumn semester, followed by compulsory courses and the bachelor’s thesis in the spring semester.

Students who wish to participate in an exchange programme may do so in the fifth semester and subsequently complete the sixth semester in Kristiansand.

Students are exposed to international dimensions and issues through both the teaching and the curriculum literature. Many lecturers have international backgrounds and are active in international research networks. Several courses are taught in English, and international students also come to the School of Business at UiA to study parts of their degree as exchange students. This fosters an international study environment where most students interact with international peers and actively use English during their studies.

The program accommodates exchange opportunities in the fifth semester, and students are encouraged to go on exchange at one of UiA’s many partner institutions abroad. A stay at a foreign educational institution allows students to deepen their studies in topics and subjects beyond what is offered by the School of Business and Law at UiA. An overseas stay also provides an additional dimension through engagement with other languages and cultures in an academic context, which many employers value.

The School of Business and Law at UiA is internationally accredited by AACSB (the Association to Advance Collegiate Schools of Business), opening doors for collaboration with prestigious institutions worldwide. For more information on exchange opportunities, visit the International Office's website.

This programme is a vocational directed, interdisciplinary education. Because of the large number of business-related subjects, graduates from this program will be attractive to a number of positions in private companies, especially in areas like marketing, sales, and management. The programme is also a good starting point for graduates wishing to establish their own company.

Completion of this programme qualifies for applying to several master programmes at the University of Agder (UiA). Further details are available on this website https://www.uia.no/studier/markedsfoering-og-ledelse. Furthermore, the programme provides the basis for further studies both in Norway and abroad. Please notice that there may be additional requirements for admission to further studies.

Please note that completion of this study alone does not fulfill the requirements for admission to the Master Programme in Business Administration (Siviløkonom) at UiA. Contact the School of Business and Law for more information.