Programme description for Bachelor's Programme in Marketing and Management (2024–2027)

A candidate who has successfully completed this programme should have the following learning outcomes defined in terms of general competence, knowledge and skills.

GENERAL COMPETENCE (programme goals)

The candidate should be able to:

• identify and understand key international dimensions related to the core themes in the program
• identify and understand how new ideas, concepts or products emerge within relevant fields
• identify ethical behaviour and understand how organisations can act responsibly
• think independently and critically
• communicate key ideas in written texts and oral presentations
• solve problems

KNOWLEDGE

The candidate should be able to demonstrate:

• broad knowledge of fundamental marketing and business principles
• broad knowledge of how products and services are marketed, how businesses function, and how new ventures are created
• broad knowledge of how personal and organisational consumers make choices and how these choices are influenced by internal (individual or organisational characteristics) and external (e.g., societal and cultural) factors
• basic knowledge of research methods and data analysis, which will allow the candidates to design, implement, analyse, and report research projects

SKILLS

The candidate should be able to:

• apply marketing and business knowledge to meet organisational goals, solve business related problems, and improve decision-making
• employ strategic marketing knowledge to respond to the needs of private and public organisations
• plan and carry out group projects.
• act with personal and professional integrity within legal and ethical frameworks, demonstrate an ethical orientation in serving customers and organisations in the global marketplace
• continue developing their knowledge base in a lifelong learning perspective.

The Bachelor’s programme in Marketing and Management is a three-year integrated programme with a strong focus on marketing, organisation, and management. In addition, students are introduced to various business and administrative subjects as well as social science research methods.

The first two years of the programme consist of compulsory courses. In the third year of study, students may either choose the 60 ECTS specialisation “HR and Management” or complete the third year with specialisation/ elective courses in the autumn semester, followed by compulsory courses and the bachelor’s thesis in the spring semester.

Students who wish to participate in an exchange programme may do so in the fifth semester and subsequently complete the sixth semester in Kristiansand.

Students are exposed to international dimensions and issues in teaching as well as in the curriculum. Many faculty members have an international background and are active in international research networks. A number of courses are taught in English for incoming exchange students. This contributes to an international study environment, and students use English actively during their studies.

In fifth semester student may go on exchange. Studying abroad provides an opportunity to take courses and subjects beyond what is offered at the School of Business and Law at UiA. Additional benefits of studying abroad are improved language skills and cross-cultural communication skills, both highly valued by many employers.

The School of Business and Law at UiA is internationally accredited by AACSB (the Association to Advance Collegiate Schools of Business), and the accreditation opens the doors for collaboration with good institutions worldwide. For further information on exchange opportunities, see the International Office's website.

This programme is a vocational directed, interdisciplinary education. Because of the large number of business-related subjects, graduates from this program will be attractive to a number of positions in private companies, especially in areas like marketing, sales, and management. The programme is also a good starting point for graduates wishing to establish their own company.

Completion of this programme qualifies for applying to several master programmes at the University of Agder (UiA). Further details are available on this website https://www.uia.no/studier/markedsfoering-og-ledelse. Furthermore, the programme provides the basis for further studies both in Norway and abroad. Please notice that there may be additional requirements for admission to further studies.

Please note that completion of this study alone does not fulfill the requirements for admission to the Master Programme in Business Administration (Siviløkonom) at UiA. Contact the School of Business and Law for more information.