"The nomination is a recognition of the interdisciplinary team of students and staff who developed the campaign," says Vice-Rector for Education, Hilde Inntjore.
EUPRIO is a European association for communications and marketing professionals in the higher education sector.
"At their annual conference, an award is given for 'excellent and original communication efforts that make a real difference'," says Director of Communications, Øivind Dagsvik Eskedal.
The conference will be held in Lisbon at the end of August in 2025.
In recent years, universities from Italy, Poland, Portugal, Finland and Belgium have won the award.
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"We are now preparing to present the campaign as a 'best case' in Lisbon. We'd love to win an award, but the main goal is to share our experiences for others to learn from," says Eskedal.
Awareness of personal conduct
The Red Flag awareness campaign was initiated by UiA students and developed by the university, in collaboration with the Student Association in Agder (SiA) and the Student Organization of Agder (STA).
Centre for Gender and Equality at UiA played a crucial role by providing expertise and support throughout the campaign.
"What stands out in this campaign is its use of language that resonates with the target group, addressing potential perpetrators who may not be fully aware of their actions," says Eskedal.
In similar campaigns, the primary focus is often on victims as the target audience.
"In a survey, almost half of the students reported that the campaign made them more aware of their own behaviour, and 86 per cent want it to be repeated. That's a strong result and an important signal," says Vice-Rector Inntjore.
The campaign garnered significant attention and was featured on NRK, Norway's national broadcaster.
Sharing willingly with others
Several organisations and educational institutions have contacted UiA subsequently, inquiring if they can "borrow" the campaign.
UiA has responded by creating a dedicated website where materials, guidelines and advice are available for use.
"We've seen the campaign work well for us, and we plan to use a revised version at the start of the academic year in 2025," says Vice-Rector Inntjore.
Award wins in Cannes
This is not the first time UiA's communications work has gained international attention.
In 2021, UiA won awards in three categories in an international corporate video competition in Cannes, for the 'Sorry, not sorry' video that went viral and was viewed by millions.
Common to both efforts is that they exclusively utilised internal resources.