MU-400 Music Business I (Høst 2021)

• have an overview of relevant models of governance and leadership
• have knowledge about the management of change and about how to cope with scalable businesses in an environment of transition
• have knowledge about intellectual property rights, authors rights, patent law, contract law and company law
• understand IP within an arts management/cultural industry context
• understand the music industry origin, development and the connection between its different revenue streams

This course is organised to facilitate an understanding of the central concepts and practice of leadership and organisational management and to prepare students for the challenges managing evolving music industry firms and entrepreneurial ventures operating in global and local music markets imply.

The course focuses on Intellectual Property, including international conventions, copyrights, authors rights, performers rights, producers rights, trademarks, trade secrets, patents, and rights of privacy and publicity. The student is provided with an overview of company laws in the most relevant territories, standard industry contracts and contract law. The course also gives an overview of the different players, organizations and institutions, the foundations of the recorded music business, and of the various aspects of artist management.

The course will focus on the practical applications of leadership and management to the music industry through case studies, group role-playing, and simulations to enhance the students leadership abilities while developing skills in organisational efficiency, managerial effectiveness, adaptability and alignment. The course makes use of lectures, group work and workshops.

Estimated student workload in this course is 27 hours per ECTS credits.