Good communication is a shared responsibility among all UiA staff. However, managers at all levels carry a special responsibility for daily internal and external communication. Communication initiatives should be considered alongside other tools for achieving set goals and performance requirements.
In accordance with the line management principle stated in the government communication policy—where communication responsibility accompanies case responsibility—each manager is responsible for communication within their area of responsibility and must allocate resources for this purpose.
The Director of Communication holds overall professional responsibility for communication and student recruitment efforts at UiA as well as responsibility for developing and implementing UiA’s action plan for communication. The Division of Communication has a particular responsibility for facilitating effective external and internal communication.
The programme description pages are very important in UiA's recruitment of students. The faculties and the Teacher Education Unit own their own programme description pages while the Division of Communication is responsible for providing templates and suggestions on how the content can better reach the target audiences. The pages should be tailored to prospective students.
Staff are encouraged to use their own channels and networks to communicate about their activities at the University and the role of academic staff includes the responsibility to disseminate knowledge from their field of study to the general public.
Examples:
| Division of Communication | Faculties/divisions |
|---|---|
| Preparation and revision of key documents relating to communication efforts. | Contribute to the process. |
| External communication in priority areas for the University primarily aimed at achieving national visibility. | Responsible for external communication of activities and events at the faculty/division. |
| Offer training or counselling in communication and marketing. | Report need for training or counselling. |
| Facilitate good internal communication at the institutional level with guidelines and channels. | Ensure good internal communication within faculties/departments/divisions. |
| Development of and training in joint guidelines to ensure that UiA’s communication is uniform and of a high standard. | Ensure that faculty/division communication aligns with UiA guidelines. |
| Organize/coordinate joint communication activities. | Contribute resources and content for joint communication activities. |
| Conduct and develop marketing for UiA as a whole. Aid faculties/divisions with advice and support for programme-specific marketing activities. | Contribute to development of content for the programme description pages on uia.no. Identify and report the need for marketing support for specific study programmes. Cover specific marketing expenses. |
| Ensure that essential information at the institutional level is made available in English for international target audiences. | Ensure that essential information related to the faculty's/division's area of responsibility is updated and available in English for international target audiences. |
| Responsibility for ensuring compliance with The Language Act in external communication at the institutional level. Follow up and report on the University’s use of 'bokmål' and 'nynorsk'. Facilitate training in the use of both language varieties. | Responsibility for compliance with The Language Act within each faculty's/department's area of responsibility. Contribute data for reporting. Identify and report need for training. |