Sachin Kumar Raut

• Raut, Sachin Kumar; Alon, Ilan; Rana, Sudhir & Kathuria, Sakshi (2024). Knowledge management and career readiness: a review and synthesis. Journal of Knowledge Management. ISSN 1367-3270. 28(7), s. 1821–1866. doi: 10.1108/JKM-02-2023-0140. Fulltekst i vitenarkiv Vis sammendrag

  This study aims to examine the relationship between knowledge management and career development in an era characterized by high levels of youth unemployment and a demand for specialized skills. Despite the increasing transition to a knowledge-based economy, there is a significant gap between young people’s skills and career readiness, necessitating an in-depth analysis of the role of knowledge management at the individual, organizational and national levels. The authors conducted a qualitative study using the theory-context-characteristics-methodology approach based on a systematic literature review. The authors created an ecological framework for reflecting on knowledge management and career development, arguing for a multidisciplinary approach that invites collaboration across sectors to generate innovative and reliable solutions. This study presents a comprehensive review of the existing literature and trends, noting the need for more focus on the interplay between knowledge management and career development. It emphasizes the need for businesses to promote the acquisition, storage, diffusion and application of knowledge and its circulation and exchange to create international business human capital. The findings may help multinational corporations develop managerial training programs and recruitment strategies, given the demand for advanced knowledge-based skills in the modern workspace. The study also discusses the influences of education, experience and job skills on business managers’ performance, guiding the future recruitment of talents. To the best of the authors’ knowledge, this review is among the first to assess the triadic relationship between knowledge management, career development and the global unemployment crisis. The proposed multidisciplinary approach seeks to break down existing silos, thus fostering a more comprehensive understanding of how to address these ongoing global concerns.

• Panda, Debadrita; Raut, Sachin Kumar; Rana, Sudhir & Shamsudin, Mad Nasir (2024). Household food waste reduction and leftover reuse intention: interplay of personal norms and mediating variables. Journal of Foodservice Business Research. ISSN 1537-8020. s. 1–30. doi: 10.1080/15378020.2024.2430063. Fulltekst i vitenarkiv Vis sammendrag

  The literature on food waste reduction has often overlooked the complexities of household waste reduction and reuse behaviors. This study takes a novel approach by applying the norm activation model to explore households’ food waste behavior. A total of 214 responses were collected from various regions of India to ensure a diverse sample. Using a structured questionnaire based on the norm activation model, the relationships between the sense of community, the consequence of awareness, and food waste behaviors were examined. The results obtained highlighted the role of a sense of community and the consequence of awareness as significant antecedents of leftover food reuse (FR) intention and food waste reduction behavior. PLS-SEM mediation analysis revealed that reduction intention mediates the relationship between food waste antecedents and outcomes, while planning routines mediate between antecedents and reduction behavior. These findings highlight the utility of our model in predicting food waste reduction and reuse behaviors, thereby providing a comprehensive framework for household food waste strategies. Practically, the findings support the development of an app with gamified features to promote sustainable food management.

• Verma, Shubbhangi; Raut, Sachin Kumar; Narula, Radhika & Rao, Purnima (2024). Sustainability and Capability Building in Organizations: A Focused Group Approach. FIIB Business Review. ISSN 2319-7145. doi: 10.1177/23197145241269203. Fulltekst i vitenarkiv
• Panda, Debadrita; Raut, Sachin Kumar; Rana, Sudhir & Shamsudin, Mad Nasir (2024). Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies. The journal of business & industrial marketing. ISSN 0885-8624. 39(12), s. 2684–2698. doi: 10.1108/JBIM-01-2024-0007. Fulltekst i vitenarkiv Vis sammendrag

  Purpose: The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins, demanding urgent action. Existing returns management systems are often complex, time-consuming and costly, failing to address this issue effectively. In this regard, persuasive technologies like gamification can effectively influence behaviour and enhance motivation towards reducing return by striking a balance between psychological and behavioural factors. Therefore, the study proposes a framework that combines the theory of planned behaviour and Octalysis to identify intentions to reduce product return rates in the e-commerce business. Design/methodology/approach: A qualitative exploratory research design using a multiple case study-based approach with in-depth interviews conducted with 96 varied stakeholders was used to provide insights into the behavioural aspects for reducing return rates in e-commerce. Findings: The results reveal three facets of effective returns management in e-commerce. Customers and delivery partners prioritize return processes, policies and rewards, emphasizing efficiency. Meanwhile, mid- and strategic-level employees are optimistic about return process enhancements. Interdepartmental integration and cross-functional communication are found to be vital, suggesting the need for a gamified framework in returns management. Originality/value: This research enriches the returns management literature on gamification solutions and responds to the need for theoretical anchoring by applying the theory of planned behaviour at the organizational level to improve efficiency and customer centricity in the return process.

• Johri, Nandini; ., Rohit; Raut, Sachin Kumar & Rana, Sudhir (2024). Navigating cultural complexity in global markets: insights and future directions from two decades of marketing literature. International Journal of System Assurance Engineering and Management. ISSN 0975-6809. 15, s. 5405–5419. doi: 10.1007/s13198-024-02520-7. Fulltekst i vitenarkiv Vis sammendrag

  This study addresses critical questions related to cultural diversity, offering valuable insights for global marketing managers in formulating effective marketing strategies. Utilizing a robust systematic literature review methodology and the theory–context–characteristics–methods and POWER frameworks, the study comprehensively analyses 20 years of literature. The findings indicate that while the field has seen significant scholarly expansion globally, certain key areas have received comparatively less attention. The conceptual framework and future research directions outlined in this study offer a strategic roadmap for advancing the field. Contributions to theoretical development, contextual understanding, characteristic analysis, and methodological approaches are essential for bridging the theory–practice gap and fostering further development in the discipline. The study’s insights can support marketers and other stakeholders in enhancing consumer engagement, improving marketing effectiveness, and developing culturally sensitive strategies for global markets.

• Raut, Sachin Kumar; Alon, Ilan & Rana, Sudhir (2023). A review of the contribution of Yair Aharoni to the foreign investment decision process: a bibliometric analysis. European Journal of International Management. ISSN 1751-6757. 20(1), s. 8–42. doi: 10.1504/EJIM.2023.130362. Fulltekst i vitenarkiv Vis sammendrag

  This study reviews the lifetime contribution of Professor Yair Aharoni to the international business literature. We utilised the VOSviewer software and the Bibliometrix R Studio package to conduct a bibliometric analysis of 43 articles published between 1967 and 2018 obtained from the Scopus database. This study combined keyword occurrence, bibliometric coupling, historiographic citation and conceptual thematic analysis with content analysis of the most cited publications. Professor Aharoni's contributions fall into five major research areas about making foreign investment decisions: (1) emerging and developing markets, (2) global strategic management, (3) the performance of firms in international markets, (4) international market operations and (5) the international business environment. We conclude by outlining possible avenues for future research.

• Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi & Alon, Ilan (2023). The Dark Side of Members’ Heterogeneity Within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory. Journal of Global Marketing. ISSN 0891-1762. 36(4). doi: 10.1080/08911762.2023.2178354. Fulltekst i vitenarkiv Vis sammendrag

  he present article positions culture at the center of analysis investigating schadenfreude within online brand communities and global virtual teams. through this article, the authors explore the underlying causes and consequences of motivational values dimensions based on the typology developed by shalom schwartz in 1992 and 2012, respectively. We extend the schwartz Value theory by exploring the triggers of schadenfreude among online brand communities and global virtual teams. accordingly, the proposed conceptual framework identifies Openness to change and self enhancement as leading values governing human behavior in communities, teams and societies. Findings from this article may be applied as a roadmap by organizations or brands hoping to identify the root causes of heterogeneous group conflicts and schadenfreude directed within online brand communities and global virtual teams.

• Raut, Sachin Kumar (2020). The transversal of nostalgia from psychology to marketing: what does it portend for future research? International Journal of Organizational Analysis. ISSN 1934-8835. 30(4), s. 899–932. doi: 10.1108/IJOA-03-2020-2097. Fulltekst i vitenarkiv
• Raut, Sachin Kumar (2020). Promoting through consumer nostalgia: A conceptual framework and future research agenda. Journal of Promotion Management. ISSN 1049-6491. 27(2), s. 211–249. doi: 10.1080/10496491.2020.1829773. Fulltekst i vitenarkiv

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• Raut, Sachin Kumar (2022). Promotional Practices and Perspectives from Emerging Markets. Routledge. ISBN 9781003315582. 274 s. Fulltekst i vitenarkiv

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• Raut, Sachin Kumar (2022). A Conceptual Framework of Multinationals Promoting Through Digitalization. Fulltekst i vitenarkiv
• Raut, Sachin Kumar (2022). The Contribution of X Culture Academy to The Development of Career Ready International Business Workforce: What Do We Know, How Do We Know and Where Should We Be Heading? Fulltekst i vitenarkiv
• Raut, Sachin Kumar (2024). Adaptive Performance and Conflict Management in Multicultural Teams. Universitetet i Agder. ISSN 9788284272351. Fulltekst i vitenarkiv Vis sammendrag

  This study delves into the paradigm shift ushered in by the knowledge economy and its profound impact on organizational performance in the 21st century. As organizations navigate an increasingly complex and dynamic work environment, they must continuously adapt to evolving market demands to remain competitive and relevant. Traditionally, value creation was primarily dependent on the quality of products and services. However, in the knowledge-driven era, two critical implications have emerged. First, the relationship between employers and employees has fundamentally transformed, prompting the need for a new understanding of career readiness. Organizations are now prioritizing the recruitment of culturally intelligent employees who possess high levels of grit, technical expertise, cultural adaptability, and the capacity to excel in multicultural settings. Yet, the very diversity that enriches these teams also introduces challenges, such as conflicts in values, ideas, experiences, and expectations, which can ultimately hinder team performance. Consequently, managing these complex relationships and effectively leading multicultural teams has become a significant challenge for organizations. In response to these challenges, this study seeks to reorient the discourse on conflict management and team performance within multicultural settings, providing insights and strategies for navigating the intricacies of diverse work environments. By doing so, it aims to contribute to the broader understanding of how organizations can harness the potential of multicultural teams while mitigating the risks associated with diversity-induced conflicts. The results of the study first help to identify the most critical skills and competencies that future international employees need to excel in the knowledge economy. Additionally, the study contributes to understanding the potential barriers to integrating diverse teams and provides actionable insights into how these challenges can be overcome. Finally, it addresses how organizations can ensure that onboarding diverse individuals leads to genuine cross-cultural collaboration, thereby enhancing overall team performance and organizational success. The theoretical implications of this study are rooted in Social Identity Theory, Social Learning Theory, and Intergroup Contact Theory, which collectively underscore the critical importance of fostering a sense of belonging and promoting cooperative efforts within multicultural teams. The research also revisits the concept of grit, a significant non-cognitive factor that influences team success, highlighting its role as a predictor of performance in diverse settings. Furthermore, the study identifies the need for ongoing research focused on the integration of diverse teams and the facilitation of effective cross-cultural collaboration. Overall, this study sheds light on the intricate and dual-edged nature of cultural diversity within teams. While diversity can enrich team dynamics by bringing in varied perspectives, it can also present challenges that require careful management. Practitioners stand to benefit from a deeper understanding of how these factors interact, enabling them to create supportive environments that encourage diverse viewpoints and promote effective knowledge sharing. By doing so, organizations can enhance team performance and harness the full potential of multicultural collaboration.

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