Kerttu Pauliina Kettunen

• Asante, Michael Oduro; Pinheiro, Romulo; Kettunen, Kerttu Pauliina & Tømte, Cathrine Edelhard (2026). Hybrid Roles in the Making: Analysing the Effects of Digitalisation on Academic Roles and Relations in Nordic Higher Education. I Pekkola, Elias; Andrade, Luiz Alonso de; Kettunen, Kerttu Pauliina & Lundborg, Stefan (Red.), Hybridity Through Transitions: Crisis and Resilience in Nordic Universities. De Gruyter Brill. ISSN 9789004745186. s. 172–190. doi: 10.1163/9789004745186_009. Fulltekst i vitenarkiv Vis sammendrag

  The escalating use of digital technologies in higher education – prior to, during and following the COVID-19 global health pandemic – has contributed to the emergence of a hybrid environment, which seem to be affecting academic roles. This chapter investigates how Nordic universities’ digitalisation processes affect traditional teaching roles and academic relationships by incorporating or blending with other non-academic roles. The findings confirm the proposition that academic roles are indeed evolving in complex ways, in the context of tripartite relations amongst university (teachers, students and support staff) and external actors. These findings have relevancy to both practitioners and researchers interested in the changing nature of the academic profession as well as universities as hybrids organizations operating in dynamic hybridized environments.

• Tømte, Cathrine Edelhard; Kettunen, Kerttu Pauliina; Asante, Michael Oduro & Pinheiro, Romulo (2026). Coping with Hybridity in Higher Education: The Impact of Digitalization on Teaching Practices. I Pekkola, Elias; Andrade, Luiz Alonso de; Kettunen, Kerttu Pauliina & Lundborg, Stefan (Red.), Hybridity Through Transitions: Crisis and Resilience in Nordic Universities. De Gruyter Brill. ISSN 9789004745186. s. 147–171. doi: 10.1163/9789004745186_008. Fulltekst i vitenarkiv Vis sammendrag

  Digitalization is significantly intensifying hybridity in higher education (HE) by introducing new modes of collaboration, communication, and knowledge dissemination within academic environments. Digitalization also influences pedagogical approaches and instructional methodologies. Given this backdrop, this chapter asks: How does digitalization amplify hybridization of academic teaching practices? Focusing on Norwegian HE and using two universities as illustrative cases, we draw on theories of practice and an analytical framework with three perspectives, namely, tools and platforms, literacy and skills, and mindsets towards digital technologies and teaching. Our findings reveal that the adoption of digital platforms, evolving skills and requirements, and the rise of new professional groups, such as ICT (Information and Communication Technologies) experts and institution-wide pedagogical units, are fundamentally reshaping the landscape of academic work, particularly in terms of teaching and professional identities. This shift is driving the emergence of new, digitally mediated practices, contributing to processes of de- and re-institutionalization. These changes are likely to have significant structural effects on HE in the mid- to long-term.

• Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2025). Competition in the Global Business School Field. I Rao, Madasu; Singh, Abhilash & Rao, Pulaparthi (Red.), Worldviews and Values in Higher Education: Institutional Governance, Leadership, and Capacity Building. Emerald Group Publishing Limited. ISSN 9781835496350. s. 151–166. doi: 10.1108/978-1-83549-634-320251010. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina; Möller, Kristian; Tikkanen, Henrikki & Alajoutsijärvi, Jouni Kimmo (2025). Doctors for Status or for Society? History of Doctoral Education in Finnish Business Schools. Academy of Management Proceedings. 2025(1). doi: https:/viewpaper.aom.org/2025/check.aspx?action=op&c=p&a=BJBJWSCFMA. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina; Inkpen, Andrew; Alajoutsijärvi, Jouni Kimmo & Alon, Ilan (2025). Stop Devaluing My Degree! Stakeholder-Led Stigmatization to Save Business School Status. Academy of Management Learning & Education. ISSN 1537-260X. 24(2), s. 149–174. doi: 10.5465/amle.2024.0066. Fulltekst i vitenarkiv Vis sammendrag

  This paper explores organizational stigma, an important yet underexamined phenomenon in business schools, and its role in the preservation of institutional status and prestige. Through a case study of a prestigious U.S.-based business school, we examine the stigmatization process initiated by alumni stakeholders following the announcement of an alliance with a global conglomerate that operates a network of for-profit universities. Our study contributes to existing research on the critical role of stakeholder evaluations in shaping and maintaining business schools’ status, reputation, and legitimacy. By analyzing the stigmatizers’ perspective, we propose a process model for the alumni-led stigmatization. We highlight how these stakeholders, particularly in the era of social media, can disrupt strategic decision-making at business schools by triggering and enacting stigmas across multiple levels both within and outside the institution.

• Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina & Pinheiro, Romulo (2024). Ideologies shaping university competition. Studies in Higher Education. ISSN 0307-5079. 49(10). doi: 10.1080/03075079.2024.2397048. Fulltekst i vitenarkiv Vis sammendrag

  This conceptual study explores the dominant ideologies influencing the economic governance of higher education (HE) and shaping competition within the sector and among universities. It delineates and contrasts four key ideological positions – neoliberalism, managerialism, shareholderism, and stakeholderism – and outlines four corresponding types of university competition: signaling, intraorganizational, interorganizational, and priority competition. The paper contributes to the discourse on university competition as a macro trend in HE by examining its ideological underpinnings. Notably, it observes that real-life outcomes often diverge from the idealized visions these ideologies promote. The study concludes by illustrating how these four types of competition coexist in HE and discussing how shifts in coordination or decision-making mechanisms can influence which ideology gains prominence in shaping competition.

• Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo; Hunnes, John Arngrim & Pinheiro, Romulo (2022). Emergence and early institutionalization of competition in higher education: evidence from Finnish business schools. Tertiary Education and Management. ISSN 1358-3883. doi: 10.1007/s11233-022-09104-9. Fulltekst i vitenarkiv Vis sammendrag

  This paper investigates the emergence and early institutionalization of competition in higher education (HE), specifically in business schools. First, building on key contributions from economics, management studies, sociology, and HE research, we develop propositions on competition in HE and formulate our theoretical framework. Second, we apply this framework to explore competition in Finnish business schools. We argue that business schools constitute an interesting field for studying competition in HE because they are the frontrunners and champions of competition-based views in HE. Our main contribution is a novel explanation of the preconditions, emergence, and early processes of institutionalization that drive HE institutions to compete and collectively produce the observed competitive transformation.

• Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina & Siltaoja, Marjo (2022). Grandiose branding: World-class aim and its organizational consequences. Scandinavian Journal of Management. ISSN 0956-5221. 38(4). doi: 10.1016/j.scaman.2022.101245. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina & Kettunen, Kerttu Pauliina (2022). Business Schools in Their Ideological Prison: Why Sustainability Challenge Is Our Next Legitimacy Crisis. I Örtenblad, Anders & Koris, Riina (Red.), Debating Business School Legitimacy: Attacking, Rocking, and Defending the Status Quo. Palgrave Macmillan. ISSN 9783031127243. s. 67–86. Fulltekst i vitenarkiv
• Ojansivu, Ilkka; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2021). At the temporary-permanent interface: Overcoming knowledge boundaries with boundary objects. Scandinavian Journal of Management. ISSN 0956-5221. 37(2). doi: 10.1016/j.scaman.2021.101150. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2018). “We are better than Harvard”: Organizational grandiosity and narcissism. Academy of Management Annual Conference, Chicago 2018, in symposium titled: Aspirations, Bullshit, Grandiosity, and Post-truths: Jargon in Organizational Life. Academy of Management Proceedings. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu & Sohlo, Sauli (2018). Shaking the status quo: Business accreditation and positional competition. Academy of Management Learning & Education. ISSN 1537-260X. 17(2), s. 203–225. doi: 10.5465/amle.2015.0199. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo; Davies, Julie & Kettunen, Kerttu Pauliina (2017). London's Business Schools: The good, the bad and the ugly? Academy of Management Annual Conference, Atlanta, 2017. Academy of Management Proceedings. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2016). The "Dean's Squeeze" revisited: a contextual approach. Journal of Management Development. ISSN 0262-1711. 35, s. 326–340. doi: 10.1108/jmd-02-2015-0017. Fulltekst i vitenarkiv
• Juusola, Katariina; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2015). Accelerating the Americanization of Management Education: Five Responses From Business Schools. Journal of Management Inquiry. ISSN 1056-4926. 24(4), s. 347–369. doi: 10.1177/1056492615569352. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Juusola, Katariina (2015). What Happens to the Professor? Business Schools, Corporatization, and Eroding Professionalism. I Bowden, Bradley & Lamond, David (Red.), Management History: Its Global Past & Present. Information Age Publishing. ISSN 9781681231853. Fulltekst i vitenarkiv

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• Pekkola, Elias; Andrade, Luiz Alonso de; Kettunen, Kerttu Pauliina & Lundborg, Stefan (2026). Hybridity Through Transitions: Crisis and Resilience in Nordic Universities. De Gruyter Brill. ISBN 9789004745186. 342 s. doi: 10.1163/9789004745186. Fulltekst i vitenarkiv Vis sammendrag

  Hybridity Through Transitions: Crisis and Resilience in Nordic Universities investigates how Nordic higher education institutions adapt to crises and long-term reforms by blending traditional academic values with market-oriented governance. Drawing on empirical studies from Finland, Sweden, and Norway, the book examines hybridity as both a structural condition and a resilience mechanism. It explores how universities respond to challenges such as the COVID-19 pandemic, digitalisation, and marketisation, offering a conceptual and comparative framework for understanding institutional transformation. This timely volume is essential reading for scholars, policymakers, and practitioners interested in the evolving landscape of higher education governance and the future of academic institutions.

• Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2018). A vision for future business schools (in Finnish) pp. 48-88. Painosalama. ISBN 9789512973002. 40 s. Fulltekst i vitenarkiv

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• Tømte, Cathrine Edelhard; Kettunen, Kerttu Pauliina; Asante, Michael Oduro & Pinheiro, Romulo (2026). Coping with Hybridity in Higher Education: The Impact of Digitalization on Teaching Practices- presentation from a book chapter. Fulltekst i vitenarkiv Vis sammendrag

  Presentasjon av bokkapitlet.

• Kettunen, Kerttu Pauliina (2025). Ideology in the social judgement of organizations. Fulltekst i vitenarkiv
• Asante, Michael Oduro; Pinheiro, Romulo; Kettunen, Kerttu Pauliina & Tømte, Cathrine Edelhard (2024). In roles we trust! Assessing the hybrid effects of digitalisation on academic roles. Fulltekst i vitenarkiv
• Tømte, Cathrine Edelhard; Kettunen, Kerttu Pauliina; Asante, Michael Oduro & Pinheiro, Romulo (2024). Coming to terms with hybridity in higher education: The impact of digitalisation on teaching practices. Fulltekst i vitenarkiv
• Inkpen, Andrew; Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Alon, Ilan (2023). Stakeholder Stigmatization and social media communities. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina (2023). Concept of customer in university administration:Good service or bad bureaucracy? Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Ojansivu, Ilkka (2023). Strateginen kehittämisprojekti yliopistossa vaatii pelisilmää. Projektitoiminta. ISSN 1455-4178. 1(1). Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo; Hunnes, John Arngrim & Pinheiro, Romulo (2022). Presentation at EGOS Colloquium: Emergence and early institutionalization of competition in higher education: Evidence from Finnish business schools. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina; Inkpen, Andrew; Alajoutsijärvi, Jouni Kimmo & Alon, Ilan (2022). Presentation at SCANCOR workshop: Stigmatization and stakeholder activism. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina & Kettunen, Kerttu Pauliina (2020). Presentation at NEON conference: What ails contemporary business schools? Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina & Kettunen, Kerttu Pauliina (2019). Presentation at the Nordic Academy of Management Conference: What ails contemporary business schools? Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2018). Article in conference proceedings Aspirations, Bullshit, Grandiosity, and Post-truths: Jargon in Organizational Life : “We are better than Harvard”: Organizational grandiosity and narcissism. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina & Ojansivu, Ilkka (2018). Presentation at EGOS Colloquium: Shifting boundaries: renewal projects within hybrid organizations. Fulltekst i vitenarkiv
• Einola, Katja; Kettunen, Kerttu Pauliina & Granlund, Markus (2018). Living the organizational spectacle: Three stories of strategic change. The 34th EGOS Colloquium 2018, Tallinn. Fulltekst i vitenarkiv
• Ojansivu, Ilkka; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2018). Shifting boundaries: renewal projects within hybrid organizations. The 34th EGOS Colloquium 2018, Tallinn. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina & Davies, Julie (2017). Review on the book: Lars Engwall, Matthias Kipping and Behlül Üsdiken, Defining Management: Business Schools, Consultants, Media, Routledge: New York, 2016. 318 pp. ISBN 978-0-415-72788-4 (paperback), Management Learning. Management Learning. ISSN 1350-5076. Fulltekst i vitenarkiv
• Alajoutsijärvi, Jouni Kimmo; Davies, Julie & Kettunen, Kerttu Pauliina (2017). Institutional logics and regulatory changes: A case study of new entrants in the UK’s management education field. British Academy of Management annual conference, 5th-7th September 2017, University of Warwick, UK. Fulltekst i vitenarkiv
• Ojansivu, Ilkka; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2017). Project organizing under institutional complexity: comparative analysis of three AACSB accreditation projects in Nordic business schools. The 33rd EGOS Colloquium 2017, Copenhagen. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Tikkanen, Henrikki (2017). The past, present and future of doctoral education in Finnish business schools. The 24th Nordic Academy of Management Conference, 23rd-25th August 2017, Nord University Business School, Bodø, Norway. Fulltekst i vitenarkiv
• Davies, Julie; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2016). Business School Strategies and Simon’s Vision: Empirical Comparisons of Two London-based Business Schools. British Academy of Management annual conference 2016, Newcastle, UK. Fulltekst i vitenarkiv
• Kettunen, Kerttu Pauliina (2013). Management education in a historical perspective: The business school question and its solution in Finland. PhD thesis, University of Oulu, Finland. The Finnish Association of Business School Graduates. ISSN 9789526689012. Fulltekst i vitenarkiv

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