Table of contents

The course is connected to the following study programs

Teaching language

English

Learning outcomes

On successful completion of the course, the student:

  • Can formulate business plans for new ventures in the Esports industry, while addressing issues of concept development, market analysis, and financial planning.
  • Can present and apply relevant models and theories of entrepreneurial marketing in Esports, including market segmentation and targeting, competitive positioning, and product/service development.
  • Has knowledge of key sources of venture funding in the Esports sector, as well as key aspects of revenues and costs relevant for new venture contexts.
  • Is familiar with techniques for recognising opportunities in the Esports ecosystem, identifying market gaps, and generating and critically evaluating new venture ideas.
  • Understands the ethical dilemmas that may arise throughout the entrepreneurial process in Esports and apply appropriate approaches to ethical decision-making in new venture contexts.
  • Has familiarity with opportunities and constraints affecting new Esports ventures, including international development and growth of new business ideas.
  • Can evaluate the strategic environment of the Esports industry, including industry structure, stakeholder roles, and competitive dynamics relevant to new venture creation.
  • Can develop the ability to communicate and pitch Esports venture ideas effectively to investors, partners, and stakeholders using appropriate business and financial justification.

Contents

Esports represent one of the fastest-growing industries globally. To effectively capitalize on this growth, it is essential that students acquire the ability to engage in innovative processes and develop entrepreneurial initiatives. Transforming an idea into a viable product and systematically refining it is a critical competency for fostering future job creation. The Esports sector offers a wide range of professional and entrepreneurial pathways, making it a particularly relevant context for such learning.This subject equips students with the tools necessary to conceptualize, develop, and implement ideas within an entrepreneurial framework. It introduces fundamental principles of business development, including relevant legal and regulatory considerations, as well as common challenges and pitfalls encountered in entrepreneurial practice. Additionally, emphasis is placed on marketing strategies and the effective promotion of ideas and business ventures developed by the students.

Teaching and learning methods

The subject is taught as a combination of lectures, flipped classroom, discussions, and mandatory tasks. The students will also be presented with many cases that will be discussed. This subject has mandatory group tasks.

Tasks will be presented to cover all modules of the subject, and they must all be approved to be able to do the exam. Some lectures have mandatory attendance.

Expected workload for the average student is 200 hours.

Examination requirements

All mandatory tasks have to be completed and approved. An overview of all tasks will be presented in Canvas.

Examinations

Present a business project based on given criteria. Graded assessment.

Student evaluation

The study program manager, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course Reduction of Credits
MM-204 – Entrepeneurship. 5
Last updated from FS (Felles studentsystem) Oct. 15, 2026 9:05:16 AM