MM-204 Entrepeneurship (Spring 2026)

The goal of this course is to acquaint students with practicalities of entrepreneurship and startup management, with a specific focus on market validation and business plan development skills related to esports.

On successful completion of this course the students should be able to demonstrate:

• an ability to formulate business plans for new ventures related to esports, while addressing issues of concept development, market analysis, and financial planning.
• an ability to present and apply relevant models and theories of entrepreneurial marketing for market segmentation and targeting, competitive positioning, and product/service development esports industry.
• an understanding of key sources of venture funding, as well as key aspects of revenues and costs relevant for new venture contexts in the esports industry.
• familiarity with techniques of recognizing opportunities, identifying market gaps, as well as the generation and critical evaluation of entrepreneurial ideas in esports industry.
• understanding of ethical dilemmas that may arise throughout an entrepreneurial process, and approaches to ethical decision making in new venture contexts in esports industry.
• familiarity with opportunities and constraints on new ventures, international development and growth of new businesses ideas in esports industry.

Esports is one of the fastest growing industries in the world. To be able to benefit from this, it is important that students learn how to work on innovative processes and design their own businesses. To get an idea, craft it into a product and develop it further is of high importance if one is to be able to create jobs in the future. E-sports provides an abundance of different paths to choose from.

This course will provide the student with the tools to grasp an idea and develop it. It will introduce basic skills related to building businesses, the laws and regulations connected to it and the possible errors that are most commonly made. Focus will also be put on marketing ideas and being able to promote the ideas and businesses you create.

The course balances introduction to key themes in entrepreneurial management, while engaging students in a comprehensive startup business plan formulation (involving both real and imaginary ventures). Key topics covered in the course include: business idea generation, developing new products/services, entrepreneurial marketing and customer relations, presentation skills, budget and financial management in new businesses, ethical considerations in entrepreneurial processes, as well as the startup process and business plan formulation. All theoretical themes are then applied to an entrepreneurial case students develop throughout the course with several of the UN development goals in mind, under tight supervision and guidance.

The course combines a mix of lectures, seminars, group discussions and assignments. The estimated workload is about 120 hours.

In-class attendance in a minimum of 75% of scheduled course sessions and activities is compulsory. More information in Canvas.

• Approved group assignment with oral presentations. More information will be given in Canvas at the start of the semester.
• In-class attendance in a minimum of 75% of scheduled course sessions and activities is required for approval to take the exam. More information in Canvas.
• Attend and perform oral presentation of final Business Plan.