Table of contents

The course is connected to the following study programs

Teaching language

English

Recommended previous knowledge

ORG208 International business or equivalent.

Learning outcomes

Upon successful completion of this course, students will be able to:

  • Explain the historical development and evolution of international marketing.
  • Analyze current geopolitical dynamics and their impact on international markets.
  • Evaluate and apply relevant theories and frameworks in international marketing.
  • Conduct and present a structured analysis of an international company, value chain, or industry.
  • Apply international marketing theories to real-world cases and business contexts.
  • Assess the ethical implications of marketing decisions in an international environment.

Contents

This course explores the historical development and evolution of international marketing and examines how contemporary geopolitical factors shape global markets. It introduces both classical theories and contemporary frameworks in international marketing, emphasizing their critical evaluation and application across diverse industries. Students will develop the ability to conduct and present structured analyses of international companies, value chains, or industries, and to apply theoretical concepts to real-world contexts to support informed decision-making in international marketing. Particular attention is given to the ethical implications of marketing activities, highlighting the role of responsible and sustainable practices in international markets.

Teaching and learning methods

The course is designed to be interactive and requires students to engage with assigned materials prior to class. It incorporates active learning through guided discussions, case analyses, and problem-solving tasks; experiential learning through a project focused on real-world international markets; and collaborative learning through teamwork and group-based assignments. Additional learning activities include lectures, multimedia presentations, and structured readings.

These pedagogical approaches are intended to support the development and application of international marketing knowledge and skills, enabling students to formulate and evaluate international marketing strategies and make informed decisions in global contexts. The estimated total workload for the course is approximately 200 hours.

Examination requirements

Oral group presentation. More information will be given in Canvas at the start of the semester.

Examinations

The final grade is based on:

  • 4 hours written examination under supervision (counts for 60%)
  • Group project report (counts for 40% and the grade is given to the group as a whole)

Assessment expression: Letter grade, A-F.

Detailed instructions and assessment criteria will be provided via Canvas.

Student evaluation

The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course Reduction of Credits
IN-4400 – International Marketing. 7.5
Last updated from FS (Felles studentsystem) Oct. 15, 2026 2:34:22 PM