Table of contents

The course is connected to the following study programs

Teaching language

English.

Prerequisites

ME-426-1 Musicological theory and method

Learning outcomes

On successful completion of this course, the student should

  • have acquired knowledge about what constitutes quality within the arts
  • have developed creative skills through independent artistic work
  • be able to apply a business model based on the characteristics of an artistic expression
  • be able to apply aesthetics in a business environment
  • have developed a sense of the importance of cultural diversity and be able to recognise his/her own place within it

Contents

Lectures in aesthetics and creativity are combined with practical work in groups, where students write songs, pop lyrics, and finally record the result in a music studio. The music emerged during the course, or music the students have created elsewhere will be used as a "case", and as a basis for a business plan, where students will be able to work with the process from the "creative idea" to a marketing profile and a realistic budget. Students will gain insight into how to set up a budget and marketing plan based on the music production they create. They will gain insight into digital marketing strategies. Students will be guided in how to present a musical project in a business context. The course also includes individual work with music production.

Expected workload for the student is 27 hours per credit.

Teaching and learning methods

Lectures in aesthetics and creativity are combined with practical work in groups, where students write songs, pop lyrics and finally record the result in a music studio. The music will be used as a "case", and as a basis for a business plan, where students will be able to work with the process from the "creative idea" to a marketing profile and a realistic budget. Students will gain insight into how to set up a budget and marketing plan based on the music production they create. They will gain insight into digital marketing strategies. Students will be guided in how to present a musical project in a business context. The course also includes individual work with music production.

Expected workload for the student is 27 hours per credit.

Examination requirements

Mandatory attendance is a premise. Mandatory assignments related to music production must be completed and approved before the final examination can take place. An overview of the workload and compulsory assignments will be posted in Canvas at the start of the semester.

Examinations

Take-home examination. The exam can be individual or in group.Duration: 4-days.

Assessed on the basis of pass/fail.

Student evaluation

The person responsible for the course decides, in cooperation with student representative, the form of student evaluation and whether the course is to have a midway or end of course evaluation in accordance with the quality system for education, chapter 4.1.
Last updated from FS (Felles studentsystem) Oct. 15, 2026 2:08:07 PM