MF-203 Industrial Marketing and Purchasing (Spring 2025)
- ECTS Credits:
- 7.5
- Responsible department:
- School of Business and Law
- Course Leader:
- Naima Saeed
- Lecture Semester:
- Spring
- Teaching language:
- English
- Duration:
- ½ year
Table of contents
The course is connected to the following study programs
Teaching language
Recommended previous knowledge
Recommended course: MF-102 Marketing, or equivalent.
Learning outcomes
Upon completion of the course, students should be able to:
- identify the managerial aspects of industrial marketing and purchasing
- apply key concepts in the management of selling/purchasing, business relationships and networks
- explicate and differentiate the special characteristics of firms and industrial contexts
Contents
The main aim of this course is to help students to make sense of what happens in the complicated business to business marketplace. The course has a theoretical and practical approach to inter-organizational issues from both the buyer’s and seller’s perspective. The following topics are covered:
- The role of selling and purchasing in the value creating networks
- Interaction and relationships in business markets
- Business markets as networks
Teaching and learning methods
Examination requirements
Examinations
The examination is divided into two parts:
- 3-hour written examination under supervision (comprises 60% of the grade).
- Group assignment (comprises 40% of the grade).
Assessment expression: letter grade, A-F. More information will be given in Canvas.
Student evaluation
Offered as a free-standing course
Admission Requirement if given as a free-standing course
MF-102 Marketing, or equivalent in addition to Higher Education entrance qualifications.
Admission for external candidates
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
| Course | Reduction of Credits |
|---|---|
| MF-200 – Industrial Buying Behaviour. | 7.5 |