Table of contents

The course is connected to the following study programs

Teaching language

English

Recommended previous knowledge

Bachelor's degree in Business Administration or equivalent, including Introductory course in Marketing or equivalent.

Learning outcomes

On successful completion of this course the student should be able to:

  • differentiate between domestic and international marketing
  • review and apply relevant theories in marketing and international marketing
  • present a marketing plan for an international company in a new market
  • apply principles of international marketing to relevant cases
  • develop innovative solutions to global marketing problems
  • consider ethical implications of marketing decisions

Contents

This course will cover global marketing theory, practice and cases. More specifically, topics will include global marketing environments, global marketing functions and strategies, the four Ps (product, price, placement and promotion) of global marketing, and new trends in global marketing. The course will discuss how specific international functions are carried out and how they impact the global marketing strategy of the firm, including: market research, international market selection, international market entry, and global segmentation, targeting and positioning. Finally, we will discuss how the 4Ps of marketing are applied in the global arena and discuss ethical implications of marketing decisions, including how marketing can contribute to the development of responsible consumption and production and ensure sustainable consumption and production patterns

Teaching and learning methods

The course is designed to be interactive and requires reading of assigned materials in advance of class. The class will include chapter readings, formal lectures, case analyses, teamwork, multimedia presentations and a consulting project, giving the student experience in developing "real" international marketing strategies. Estimated workload is about 200 hours.

Examination requirements

Student presentation of a midterm project. More information will be given in Canvas at the start of the semester.

Examinations

Group assignment. Contributes 100 % to the final grade. Letter grades. More information will be given in Canvas.

Due to grade requirements for state authorised auditors, a regular examination will be held both autumn and spring.

Student evaluation

The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.

Admission for external candidates

No

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course Reduction of Credits
IN-4400 – International Marketing. 7.5
Last updated from FS (Felles studentsystem) Oct. 15, 2026 10:59:25 AM