Table of contents

The course is connected to the following study programs

Teaching language

Norwegian.

Recommended previous knowledge

If the student lacks more than 15 credits in compulsory courses in the programme, the student will normally not be able to write a bachelor's thesis. Students who have inadequate progression in compulsory courses will be contacted.

Learning outcomes

Upon successful completion of this course the student will:

  • have broad knowledge of relevant marketing and management theories and methods, concepts and scientific approaches
  • be able to conduct an independent study with a research-based approach
  • be able to explain the role and purpose of research in the subject area of the chosen topic for the bachelor thesis
  • have knowledge of ethical aspects that are relevant to their bachelor thesis
  • have increased insight into market analysis and market research

Contents

The first part of the course gives a general introduction to research, philosophy of science, how to write a bachelor's thesis, the use of library resources, and proper citing of sources. The thesis is written in groups of two or three students, and the groups choose a topic from a list made available in Canvas prior to semester start.

In the second part, while working on their thesis, the students will receive guidance on the various steps in the research process. This includes discussion of selected articles in the field of research as well as work related to the topic chosen for the bachelor thesis. Based on their chosen topic, students are expected to define a research questions, as well as select an appropriate research design for the thesis.

Teaching and learning methods

Lectures, group work and plenary sessions. Expected amount of work is 405 hours per student. Supervision will be given in plenary sessions. More information will be given in Canvas at the beginning of the semester.

Examination requirements

Compulsory assignments must be approved. More information will be given in Canvas in the beginning of the semester.

Examinations

Bachelor's thesis is conducted in groups of 2-3 students. The group as a whole is graded. Letter grades.

A new or revised version of the bachelor thesis may be submitted one time, if it was given a fail. If the thesis has been given a passing grade it will not be possible to hand in a new or revised version.

Student evaluation

The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.

Admission for external candidates

No.
Last updated from FS (Felles studentsystem) Oct. 15, 2026 10:59:24 AM