Table of contents

The course is connected to the following study programs

Teaching language

English

Prerequisites

PhD candidates. Applicants with relevant scientific background can be considered if the resources are available

Recommended previous knowledge

Students who are not well grounded in Marketing at the master's level are expected to gain this foundation prior to entering the course.

Learning outcomes

On successful completion of the course/programme, the student should be able to

  • gain knowledge of the key research areas in international marketing
  • summarize the key research in the relevant areas and present these
  • develop an understanding of the research methods employed in the international marketing literature
  • write a research paper in one of these areas

Contents

The course will cover important issues in international marketing, including:

  • Marketing Perspectives
  • Culture's impact on international marketing
  • Ethical issues in international business
  • International Marketing Strategy
  • Standardization vs Adaptation
  • International Communication
  • International Branding
  • International Buyer Behavior
  • Marketing in Emerging and Developing Markets
  • Firm Internationalization
  • Market Entry Strategies and Modes
  • International Internet Marketing

Teaching and learning methods

The course will be a combination of

  • lectures
  • student presentations and discussions
  • and writing/presenting a research paper

Seminar participation: 5 days x 7 hours = 35 hours
Reading articles: 60 articles x 30 minutes = 30 hours
Preparing presentations: 2 presentations x 5 hours = 10 hours
Writing a paper = 50 hours
Preparing and presenting the paper = 12 hours

Examination requirements

Quality presentations and participation

Examinations

Course paper. Pass/Fail - where Pass must be equivalent to the letter grade B or better.
Last updated from FS (Felles studentsystem) Oct. 15, 2026 10:56:10 AM