MF-303 Digital Marketing Tools (Autumn 2024)

MF-102 Marketing and MF-206 Digital Marketing or equivalent.

Upon successful completion of this course, the student should be able to:

• Plan, implement, and evaluate digital marketing strategies
• Utilize current digital marketing tools in connection with a real business case
• Evaluate various communication approaches and practices for improved strategic decision-making in a digital context
• Manage ethical challenges such as data protection and privacy associated with the use of digital tools in marketing

The course provides students with a comprehensive overview of modern digital marketing tools. Students will learn how to leverage different tools while working on a real business case within digital marketing. By the end of the course, students will have sufficient knowledge and skills to design, implement, and evaluate digital marketing strategies. Students will become familiar with marketing opportunities available in accessible and relevant channels. Additionally, students will explore how various digital services can be used to build and drive traffic to a website or online store. Students will also become acquainted with various certifications and resources so that they can acquire new knowledge independently and thus stay updated in a continuously changing market, also in the future.

• Approved compulsory attendance with a minimum of 70% attendancy.
• Individual peer assessment report.

More information in Canvas.

The exam is divided into two parts:

• Written group assignment (70%).

• Oral presentation in groups (30%).

Assessment expression: letter grade, A-F. More information will be provided in Canvas.