TFL107 Entrepreneurship for Art Students (Autumn 2020)

• have knowledge of methods for idea-development and an understanding of how creative processes and personal development can be a part of entrepreneurship and innovation
• have knowledge of how the student’s own professionalism can create a foundation for their own business and further value creation
• understand the customer and the consumer behaviour within creative businesses
• have knowledge on how to develop a business models and a marketing plan
• have knowledge of the importance of and the potential within social entrepreneurship
• have knowledge of sources of funding and application development
• have knowledge on how to register, develop and run a business
• be able to create a concept based on the student’s own idea and develop it through writing applications or registering a business

The course will give an introduction to entrepreneurship. The students will learn about organisations, institutions, products, markets and target audiences within art, culture, and business. With existing businesses as a starting point, the students will get to know the day-to-day life of a founder and be inspired to start new culture-based businesses.

The course covers the following themes: Networking, customer insight, interdisciplinarity, social entrepreneurship, sources of funding, applications, project planning, project management and implementation.

The course will emphasize culture as a sustainable business and how entrepreneurship can be used in building communities.

The course is conducted through lectures, projects, seminars, group work, presentation of projects and visits from established businesses and organisations within the culture field. The students will development a business and marketing plan for a potential new business and/or applying for relevant financial or organisational support.

Expected workload is 27 hours per ECTS credit.

Individual 3-day take-home exam.

Assessment: Pass/fail