MF-301 Bachelor Thesis for Marketing Students (Autumn 2020)

• have broad knowledge of relevant marketing and management theories and methods, concepts and scientific approaches
• be able to conduct an independent study with a research-based approach
• be able to explain the role and purpose of research in the subject area of the chosen topic for the bachelor thesis
• have knowledge of ethical aspects that are relevant to their bachelor thesis
• have increased insight into market analysis and market research

The first part of the course gives a general introduction to research, philosophy of science, how to write a bachelor's thesis, the use of library resources, and proper citing of sources. The thesis is written in groups of two or three students, and the groups choose a topic from a list made available in Canvas prior to semester start.

In the second part, while working on their thesis, the students will receive guidance on the various steps in the research process. This includes discussion of selected articles in the field of research as well as work related to the topic chosen for the bachelor thesis. Based on their chosen topic, students are expected to define a research questions, as well as select an appropriate research design for the thesis.

Bachelor's thesis is conducted in groups of 2-3 students. The group as a whole is graded. Letter grades.

A new or revised version of the bachelor thesis may be submitted one time, if it was given a fail. If the thesis has been given a passing grade it will not be possible to hand in a new or revised version.