The aim of the EU-funded BlueRev project is to encourage innovation in local communities by focusing on “blue” sustainability and creating positive environmental impacts. To that end, it will establish three pilot regions in Europe, where it will focus on introducing meaningful changes across specific value chains in the blue bio-based sector. The project will employ existing or advanced monitoring systems to assess the effectiveness of the value chains and come up with ways to improve governance frameworks and business models in the the blue bio-based sector. Engaging all relevant actors via awareness-raising communication campaigns, BlueRev will promote socially and environmentally responsible behaviour, facilitating the transition of local communities towards sustainable blue economy models that can be adopted across Europe.
The UiA team, led by Soogand Golesorkhi, Frode Kirkedam, and Bjørn-Tore Flåten, has spearheaded the development of sustainable business models. Their approach includes engaging local stakeholders in co-creation workshops to ensure the solutions are well-suited to the communities' needs.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Council Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.