4. UiA aims to strengthen the marketing of its programmes to new target groups

Measures

1. Strengthen the coordination of marketing activities between the faculties/Teacher Education Unit and the central administration, including involving the Division of Communication earlier when developing new programmes and courses
   Responsibility: Division of Communication, Division of Academic Affairs, faculties
    
2. Enhance the marketing skills of staff administering programmes and courses for new target groups, and collaborate to strengthen marketing efforts and raise awareness of UiA's flexible programmes and courses nationally
   Responsibility: Division of Communication, faculties
    
3. Improve the applicant journey for those applying to continuing professional development opportunities, with an emphasis on better support during the admissions process
   Responsibility: Division of Academic Affairs, Division of Communication
    
4. Map the need for continuing professional development programmes and courses within the world of work in Agder, Rogaland, Telemark and Vestfold and connect with relevant networks for marketing and development of these programmes and courses
   Responsibility: Division of Academic Affairs, Division of Communication, faculties/Teacher Education Unit