Goal
More students should select UiA as their first priority in NUCAS (the Norwegian Universities and Colleges Admission Service). UiA aims to attract more applicants from Agder's neighbouring regions and reach more potential students through digital channels. Students should be more involved in recruitment efforts, and the relevance of programmes for securing employment after graduation should be better highlighted. UiA will prioritize measures and monitoring of application numbers for major professional degree programmes.
Measures
- Create a comprehensive overview of the primary target groups, geographical reach, quality-assured programme strengths, key external partners and similar programmes offered by other educational institutions for all degree programmes, to inform strategic student recruitment
Responsibility: Division of Communication, faculties/Teacher Education Unit, Division of Academic Affairs
- Present all degree programmes on UiA.no with career interviews featuring alumni, showcasing the programme's partner organisations/companies that have experience in recruiting graduates from the programme
Responsibility: Division of Communication, faculties/Teacher Education Unit
- Seek collaboration with relevant partners and alumni to support attractiveness initiatives and promote study programmes through their channels and networks
Responsibility: Faculties/Teacher Education Unit, management
- Consider a name change or other enhancement measures for Campus Grimstad, in collaboration with other stakeholders in the area, to highlight the unique qualities of our most technologically advanced campus. The campus should continue to be, and be perceived as, a fully integrated part of UiA
Responsibility: Division of Communication, Faculty of Engineering and Science, Faculty of Health and Sport Sciences, Teacher Education Unit, School of Business and Law at UiA, Division of Finance and Campus Management
- Contribute to the recruitment of international degree students in accordance with the current action plan for internationalisation and opportunities within the FORTHEM university alliance
Responsibility: Division of Communication, Division of Academic Affairs, management
- Use UiA's goal of being the students' university as a selling point when addressing potential students and increase the involvement of student ambassadors in planning and conducting student recruitment initiatives
Responsibility: Division of Communication, faculties/Teacher Education Unit
- Review and evaluate the names of all established degree programmes, including user testing and keyword analysis and propose any changes to the faculties/teacher education
Responsibility: Division of Communication, faculties/Teacher Education Unit
- Incorporate advice from the Division of Communication in relevant processes related to the naming of study programmes and continuing professional development courses
Responsibility: Division of Academic Affairs, faculties/Teacher Education Unit, Division of Communication