Goal
UiA aims to become more widely recognized among the general national population, particularly among two groups: young people in Norway aged 15-24 and residents of regions neighbouring Agder, namely Rogaland, Telemark and Vestfold.
Measures
- The Division of Communication will prioritize increasing national visibility through its communication efforts by annually focusing on one to two key topics for media pitching and the dissemination of research, academic and artistic development work. These topics will be determined by the Rector in consultation with the Deans and should have significant potential for national media attention, relate to UiA's programmes and courses and appeal to major areas of interest among young people
Responsibility: Division of Communication, Division of IT, faculties/Teacher Education Unit
- Revise UiA's brand platform "Creating knowledge together" to align with UiA's goal of being the students' university in a way that resonates with current students and ensures that the platform is well integrated into all communication from UiA
Responsibility: Division of Communication
- Strengthen UiA as a unified sender for external communications by reviewing content and channels and revising UiA's visual profile and logo hierarchy, including phasing out logos for faculties and departments
Responsibility: Division of Communication, faculties/Teacher Education Unit, departments
- Work towards increased national and regional visibility by collaborating with nationally recognized actors, participating in regional partnerships focused on Agder's visibility and conducting promotional activities aimed at neighbouring regions and tourists Responsibility: Division of Communication, management, faculties/Teacher Education Unit
- Conduct reputation surveys among priority target groups in 2026 and 2028 Responsibility: Division of Communication