Background and experience
Currently, I am a lecturer in marketing at the School of Business and Law at UiA, where I have lectured on courses such as Marketing and Introduction to Marketing: Thought and Practice. I also have international teaching experience in Australia and Ecuador. In Australia, I have lectured at RMIT's School of Media and Communication in the Master of Advertising. Additionally, I lectured in various classes in the Faculty of Business at universities in Ecuador.
I am also a fourth-year PhD candidate at RMIT in Australia and the University of Agder in Norway, under a Cotutelle Program. My research project aims to explore the influence of circular practices on food waste engagement.
My primary research interests revolve around understanding and promoting sustainable consumer behaviour, as well as exploring the potential of the Circular Economy in fostering sustainable behaviours and practices. Additionally, I am interested in investigating the organisational and managerial characteristics necessary to facilitate sustainable transitions within businesses.
My scholarly work has been presented at international conferences and published in highly regarded academic journals, like the Journal of Business Research, Journal of Cleaner Production, and Psychology and Marketing. I have also been awarded the Best Paper Award at the INEKA conference held in Verona in 2019.
Regarding my educational background, I completed a Master of Environment degree at the University of Melbourne. I also attained my bachelor's degree in marketing with a minor in Political Science at Universidad San Francisco de Quito, graduating with Magna Cum Laude honours.
Research
- Cardenas, M., Schivinski, B., & Brennan, L. (2024). Circular practices in the hospitality sector regarding food waste. Journal of Cleaner Production, 143452. https://doi.org/10.1016/j.jclepro.2024.143452
- Velasco, F., Cardenas, M., Cardenas, J. J., & Martin, S. L. (2023). Key factors that influence consumer preferences for natural‐hyped products. Psychology & Marketing, 40(2), 373-390. https://doi.org/10.1002/mar.21730
- Vizcaíno, F. V., Martin, S. L., Cardenas, J. J., & Cardenas, M. (2021). Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities. Journal of Business Research, 124, 538-546. https://doi.org/10.1016/j.jbusres.2020.11.016
- Vizcaíno, F. V., Cardenas, J. J., & Cardenas, M. (2021). A look at the social entrepreneur: The effects of resilience and power distance personality traits on consumers’ perceptions of corporate social sustainability. International Entrepreneurship and Management Journal, 17(1), 83-103. https://doi.org/10.1007/s11365-019-00626-0