Background and experience
Kenechukwu Obinna Ofochebe is a project researcher and PhD research fellow in music business and digitalization at the University of Agder, Norway. He has years of work experience and training in development management, project management, music technology advancements and disruptions, administration, and cultural exchanges.
Educational background:
- MA in Music Business and Management (University of Agder, Norway)
- MSc in Global Development and Planning (University of Agder, Norway)
- BSc in Business Administration (Anambra State University, Nigeria)
Experience:
- Researcher / Project Quality Management – University of South-Eastern Norway (USN) (01/08/2021 - 31/07/2022).
- Project Officer and Norec-Participant in Eye Education Foreign Exchanges project – University of South-Eastern Norway (USN) In Partnership with Brien Holden Vision Institute South Africa (BHVI) (01/02/2019 – 14/03/2020).
- Project/Administrative Manager at Hope Givers Initiative Nigeria (01/01/2015 – 31/07/2016).
Areas of responsibility
Research
The global music industry is undergoing significant reform in the rapidly developing digital marketplace. It has evolved from traditional models of music ownership to new, growing models of music access. The emergence of digital innovation in the music industry, along with the use of new technologies such as the internet, advanced computers, social media, streaming platforms, smartphones, smart speakers, and augmented and virtual reality, has impacted music creation, production, marketing, distribution, consumption, and copyright management.
In advanced countries, the revolutionary impacts of digital innovations are argued to be more prevalent. Meanwhile, emerging economies like Nigeria and Ghana are becoming significant players in the global music industry. The challenge remains whether digital music services have been highly and favorably adopted in developing markets. Critical areas where questions related to digital changes in the music industry need to be analyzed include the changed conditions for artists and music consumers, as well as collective industries. This encompasses new digital business models, distribution mechanisms, value chain disruptions, and copyright management. Kenechukwu's current research focuses on digital changes in the music industry by investigating the adoption of digital innovation services and their effects on emerging economies.
Research Interests:
- Digital innovation, music technology advancements and disruptions
- Traditional models vs New digital business models
- Digital music creation, distribution mechanisms and cashflows
- Copyright management
- Structure in Emerging economies vs Advanced economies
- Artists management
Selected publications
Langeggen, I. & Ofochebe, K. (2022). Visual impairments amongst preschool and school attendees: A scoping review of vision school screening in Nigeria and Kenya. African Vision and Eye Health, 81(1), a711. https://doi.org/10.4102/aveh.v81i1.711
Ofochebe, K.O. (2020) The Impact of Music Industry : Digital Innovations on Economic Development – A case study of Nigeria. (Master's thesis). University of Agder, Kristiansand.
Ofochebe, K.O. (2018). Moderating the Effects of Corruption on Community Development through Transparent Governance : A Case Study of Nando and Aguleri Community in Anambra State Nigeria. (Master's Thesis), University of Agder, Kristiansand.