Background and experience
Karen Klausen is a communications adviser at the Faculty of Health and Sport Sciences at the University of Agder (UiA). She works with communication, marketing and student recruitment, with a particular interest in digital communication, artificial intelligence (AI) and the development of efficient working methods.
Klausen holds a master’s degree in Communication from UiA and has experience with communication, digital solutions, websites and social media from the public and education sectors. She has held the roll of Deputy Chair of Kommunikasjonsforeningen Agder, a professional network for people working or studying within the field of communication in the region.
Areas of responsibility
Klausen works with internal and external communication and marketing for the Faculty of Health and Sport Sciences. Her work includes websites, content production, digital advertising, social media, marketing and student recruitment initiatives.
Her main areas of work include:
- communication, marketing and student recruitment
- websites and digital content
- artificial intelligence (AI) in communication
- search engine optimisation (SEO) and optimisation for generative search and AI services (GEO)
- coordination and follow-up of student ambassadors and role models
- alumni relations at the faculty
- communication and marketing for events and conferences
- recruitment initiatives and initiatives aimed at improving gender balance in health-related study programmes
Part of her work involves developing and applying AI-based working methods to websites, employee profiles, advertising and content production. The aim is to use AI to improve the efficiency of workflows while contributing to high-quality and accessible digital communication.
Klausen also coordinates and supports student ambassadors and role models at the faculty. The students help communicate the student perspective through social media, events and contact with prospective students.
She has a particular interest in increasing the number of men entering health-related study programmes, including through active involvement in Menn i sykepleie UiA. The initiative focuses on recruitment, role models, and academic and social meeting places for male nursing students.
As the faculty’s alumni contact, Klausen coordinates alumni activities and helps create connections and meeting places for students, alumni, academic communities and working life.
Teaching
Klausen has previously taught subjects including social media, digital literacy, the design process and project management.
Research
Klausen’s professional interests include communication, digital communication and the use of artificial intelligence in communication.
Her master’s thesis in Communication examined strategic and operational experiences from communication activities in the City of Kristiansand during the COVID-19 pandemic.