Ellen Katrine Nyhus

Professor Department of Management and Innovation

Email: ellen.k.nyhus@uia.no
Phone: +47 38 14 15 12
Mobile phone: +47 97 75 07 66
Office: 9I254 (Universitetsveien 19, 4630 Kristiansand, Norway)

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Areas of responsibility

Ellen K. Nyhus is a professor in Marketing at the University of Agder (UiA) School of Business and Law in Norway. She is Dr. Oecon from the Norwegian School of Economics and Business Administration (NHH). She also completed the four year programme in economics and business administration consisting of three years at bachelor/undergraduate level and one year at master/graduate level (siviløkonom) as well as the Graduate Programme in Economics and Business Administration (Høyere avdeling) at NHH.

Nyhus’ research is interdisciplinary and her work has appeared in international journals such as the Journal of Economic Psychology, Journal of Consumer Affairs, Journal of Consumer Policy, The British Journal of Psychology, the European Journal of Psychology, Economics of Education Review, and Applied Economics. She has also contributed with chapters in international handbooks in behavioural economics and economic psychology. In addition to the academic work, Nyhus has long experience as a board or committee member both in the private and public sector. Currently she serves is a board member of Søgne og Greipstad savings bank. She is also an alternate member of the board of the pension fund of Kristiansand municipality. In the period 2014-2016 she served as president for the International Association for Research in Economic Psychology (IAREP), and she is a member of the editorial boards of the Journal of Economic Psychology and the Journal of Consumer Policy. In 2022 she organised the annual IAREP-conference in Kristiansand.

Nyhus has actively popularized her research and she is frequently a speaker at conferences in the financial industry both in Norway and abroad. She is a popular media commentator on topics related to consumer behaviour and has written several popularized articles in regional and national newspaper. She is responsible for the personal finance section of the Great Norwegian encyclopedia (SNL).

Teaching

Judgment and Decision Making (Master's course)

Consumer behaviour (Bachelor course)

Supervision of master- and PhD-students within the field of consumer behaviour.

Research

Academic interests

Research interests

Economic Psychology, behavioural economics, consumer behaviour.

Ellen Nyhus focuses on the economic decisions individuals have to make across the courses of their lives.

Research groups

Financial and economic behavior

Peters, Kim; Jeftić, Alma; Ballard, Timothy; Zhou, Steven; Steffens, Niklas K. & Inceoglu, Ilke [Show all 380 contributors for this article] (2026). A Multi-Country Study of Women’s Political Representation and Gendered Political Leadership Stereotypes. 3069-2229. doi: 10.71240/lcyc.122835. Full text in Research Archive Show summary
Political leadership positions are dominated by men. Arguably the most visible of a society’s positions of power, these positions may be important symbols of women’s ability to lead. If so, levels of female political representation within a society should shape its stereotypes of women’s suitability for political leadership. This project (lifecycle plan DOI:10.71240/lcyc.322400) tested this possibility by conducting a secondary analysis of a dataset that measured the stereotypes of women, men and political leaders in 42 countries covering six continents (Nsample = 22,996). Specifically, we tested whether, as a country’s representation of women in political leadership increases, there is a greater increase in the congruence of that country’s stereotypes of political leaders and women than in the congruence of that country’s stereotypes of political leaders and men. We also conducted exploratory analyses to identity whether other socio-ecological and cultural variables correlated with cross-national heterogeneity in the content and congruence of these stereotypes. Surprisingly, we did not find any evidence that the representation of women in politics affected the congruence of the stereotypes between political leaders and women or men. There was, however, (weak) evidence that political populism and conservatism may play a role in the congruence between political leader and gender stereotypes. These findings question the role of macro-level variables in micro-level gendered leadership beliefs.
Peters, Kim; Jeftić, Alma; Ballard, Timothy; Zhou, Steven; Steffens, Niklas K. & Inceoglu, Ilke [Show all 379 contributors for this article] (2026). Think political leader — think he or she? A multi-country test of a gender-fair language intervention to reduce gendered leadership stereotypes. Leadership Quarterly. ISSN 1048-9843. 37(6), p. 101991–101991. doi: 10.1016/j.leaqua.2026.101991. Full text in Research Archive Show summary
Women are greatly underrepresented in positions of political leadership around the world. In seeking to explain this underrepresentation, some researchers have pointed to people's tendencies to stereotype leaders as more similar to men than women as these tendencies can support the belief that women are unsuited to leadership. This project aimed to test whether a subtle linguistic intervention was able to ameliorate this gender bias in political leadership stereotypes across different languages and national contexts (country/region N = 42, language N = 30, sample N = 22,996). Specifically, this project examined whether gender-fair language (e.g., the use of paired pronouns ‘he or she’) can reduce the tendency for people to stereotype political leaders as more similar to men than women. To increase the rigor with which these stereotypes were measured, this project complemented the dominant ‘cheap talk’ measure of personal stereotype content with an incentivised community measure of this content. As expected, participants stereotyped political leaders as more similar to men than women; this pattern was stronger on the incentivised measure of community stereotypes. Unexpectedly, there was no evidence that paired pronouns reduced this bias (there was weak exploratory evidence that paired nouns increased participants' tendencies to stereotype political leaders as more similar to women). This project suggests that the ability of gender-fair language interventions to ameliorate gender bias in the political leadership domain may be limited.
Grigoryev, Dmitry; Gallyamova, Albina; Komyaginskaya, Elizaveta; Zerhouni, Oulmann; Lalot, Fanny & Al-Shawaf, Laith [Show all 66 contributors for this article] (2026). Sociosexual orientation, life history strategy, and reproductive success: A large-scale cross-cultural analysis across 92 contemporary societies. Evolution and human behavior. ISSN 1090-5138. 47(5), p. 106938–106938. doi: 10.1016/j.evolhumbehav.2026.106938. Full text in Research Archive Show summary
This study presents a large-scale cross-cultural analysis to examine the relationships between sociosexual orientation, life history strategy, and reproductive success across 92 contemporary societies. We aim to contribute to the understanding of whether sociosexual orientation is part of a fast-slow continuum of life history strategies and how these factors are related to reproductive outcomes overall as well as among men and women separately. Specifically, we addressed four research questions: (1) is a relatively fast life history strategy at the population level associated with an unrestricted sociosexual orientation at the individual level; (2) is an unrestricted sociosexual orientation positively associated with the number of children at the individual level; (3) is a relatively fast life history strategy at the population level associated with a higher number of children per individual; and (4) is the association between sociosexual orientation and number of children moderated by the country-level indicator of life history strategy? Using multilevel models in an analytic sample of 80,047 participants from 92 countries, we found a differentiated pattern across levels of analysis. At the country level, a relatively faster life history strategy (rF-LHS) was initially associated with lower sociosexuality; however, this association did not persist after adjusting for country-level covariates. By contrast, rF-LHS was consistently positively associated with the number of children reported by participants. For attitudes and desire toward uncommitted sex, between-country differences were not associated with fertility, within-country deviations were negatively associated with number of children, and there was little evidence that this within-country association varied as a function of rF-LHS. For sociosexual behavior, between-country differences were positively associated with fertility, within-country deviations were negatively associated with number of children, and this negative within-country association became weaker in countries with higher rF-LHS. Sex-stratified analyses revealed a stable asymmetry: the negative within-country association between sociosexuality and fertility was stronger among women, whereas the positive country-level association between rF-LHS and fertility, as well as the moderation pattern for sociosexual behavior, were more pronounced in the pooled and male specifications. These findings do not support treating sociosexuality as a straightforward core marker of the fast–slow life history continuum in contemporary reproductive contexts. Rather, sociosexuality appears to be part of a multilevel and context-dependent process linking mating orientation to reproductive outcomes.
Kowal, Marta; Sorokowski, Piotr; Gjoneska, Biljana; Pisanski, Katarzyna; Pfuhl, Gerit & Aguilar, Leonardo [Show all 196 contributors for this article] (2025). Cross-cultural data on romantic love and mate preferences from 117,293 participants across 175 countries. Scientific Data. 12. doi: 10.1038/s41597-025-05365-2. Full text in Research Archive Show summary
Psychological studies on close relationships have often overlooked cultural diversity, dynamic processes, and potentially universal principles that shape intimate partnerships. To address the limited generalizability of previous research and advance our understanding of romantic love experiences, mate preferences, and physical attractiveness, we conducted a large-scale cross-cultural survey study on these topics. A total of 404 researchers collected data in 45 languages from April to August 2021, involving 117,293 participants from 175 countries. Aside from standard demographic questions, the survey included valuable information on variables relevant to romantic relationships: intimate, passionate, and committed love within romantic relationships, physical-attractiveness enhancing behaviors, gender equality endorsement, collectivistic attitudes, personal history of pathogenic diseases, relationship quality, jealousy, personal involvement in sexual and/or emotional infidelity, relational mobility, mate preferences, and acceptance of sugar relationships. The resulting dataset provides a rich resource for investigating patterns within, and associations across, a broad range of variables relevant to romantic relationships, with extensive opportunities to analyze individual experiences worldwide.
Andersen, Cecilie; Nyhus, Ellen K. & Engeset, Marit Gundersen (2025). How pre-vacation factors influence post-vacation word-of-mouth. Current Issues in Tourism. ISSN 1368-3500. p. 1–9. doi: 10.1080/13683500.2025.2462160. Full text in Research Archive Show summary
Previous research has examined how satisfaction with vacation influencesword-of-mouth (WOM). Other aspects of the overall vacation experiencethat influence WOM have received less attention. Our study employs anexplanatory sequential design to investigate how planning and bookingcomplexity relates to vacation WOM. We conduct two studies. Study 1,a quantitative study using data from a large field study, suggests thatpre-trip experiences influence post-vacation WOM. Study 2, anexplanatory qualitative study, suggests six reasons why the pre-vacationphase influences post-vacation WOM. The findings offer new insightsfor scholars and practitioners, showing that pre-vacation experiencesinfluence positive post-vacation WOM.
Nyhus, Ellen Katrine & Seldal, Mette Marie Næser (2025). Finansiell kunnskap og pensjonsatferd. Magma forskning og viten. ISSN 1500-0788. 28(2), p. 65–74. doi: 10.23865/magma.v28.1495. Full text in Research Archive Show summary
In recent decades, the Norwegian pension system has changed in a way that requires employees to make more decisions affecting their own pensions than before. Particularly important are choices related to the management of occupational pensions and personal pension savings. This article examines whether all employees can be assumed to have the necessary knowledge to handle this responsibility. We analyze data collected from a representative sample of the adult Norwegian population to highlight the importance of financial knowledge in making good decisions about saving and management of pension wealth. The findings show that differences in knowledge can lead to significant disparities in pension savings and returns. Employees with low financial knowledge are less likely to check how much they should save for retirement, to save for retirement themselves, and to invest in the stock market.
McNair, Simon; Nyhus, Ellen K. & Ranyard, Rob (2024). Propensity to spend and borrow at a time of high pressure: the role of the meaning of Christmas and other psychological factors. Frontiers in Behavioral Economics. 3. doi: 10.3389/frbhe.2024.1385609. Full text in Research Archive
Andersen, Cecilie; Engeset, Marit Gundersen & Nyhus, Ellen K. (2023). Tourist involvement in vacation planning and booking: impact on word of mouth and loyalty. Tourism Review. ISSN 1660-5373. doi: 10.1108/TR-08-2022-0398. Full text in Research Archive Show summary
Purpose This paper aims to explore how different levels of involvement in the prevacation phase affect vacationers’ subsequent satisfaction, word of mouth (WOM) recommendations and loyal behavior with regard to the planning/booking process. Design/methodology/approach Data from a field study (N = 5,158) in a travel planning context are used to investigate the differences in WOM recommendations and loyalty between self-packagers (higher involvement) and package buyers (lower involvement). Findings Tourists who are less involved in the prevacation phase are more likely to recommend the planning/booking process, while more involved tourists are more likely to repeat the same planning/booking process than package buyers. Practical implications The findings have implications for tourist agencies, tour operators, tourism suppliers and tourism marketers in terms of customer retention and WOM communication. These findings also have theoretical implications for the WOM and loyalty literature. Originality/value This paper reveals how involvement in travel planning may affect satisfaction, WOM recommendation and loyalty behavior. These relationships have not been investigated before.
Nyhus, Ellen K.; Frank, Darius Aurel; Krol, Michal & Otterbring, Tobias (2023). Crypto cravings: Gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality. Psychology & Marketing. ISSN 0742-6046. doi: 10.1002/mar.21921. Full text in Research Archive Show summary
Cryptocurrencies have ballooned into a billion-dollar business. To inform regulations aimed at protecting consumers vulnerable to suboptimal financial decisions, we investigate crypto investment intentions as a function of consumer gender, financial overconfidence (greater subjective relative to objective financial knowledge), and the Big Five personality traits. Study 1 (N = 126) found that people believe each Big Five personality trait as well as consumer gender and financial overconfidence to predict consumers' crypto investment intentions. Study 2 (N = 1741) revealed that less than 1 in 10 consumers from a nationally representative sample (Norway) are willing to invest in crypto. However, the proportion of male (vs. female) consumers considering such investments is more than twice as large, with less (vs. more) agreeable and less (vs. more) conscientious, but more (vs. less) open and more (vs. less) financially overconfident consumers also being increasingly inclined to consider crypto investments. Financial overconfidence, agreeableness, and conscientiousness mediate the link between consumer gender and crypto investment intentions. These results hold after accounting for a theoretically relevant confounding factor (financial self-efficacy). Together, this research offers novel implications for marketing theory and practice that help understand the observed gender differences in consumers' crypto investments.

View all works in NVA

Nyhus, Ellen K. (26). Storebrand gjør endringer i pensjonsprofilen: Dette må du sjekke – E24. [Internet]. e24.no. Full text in Research Archive Show summary
Storebrand gjør endringer i pensjonsprofilen. Eksperter mener grepet kan være fornuftig, men advarer mot å glemme én viktig ting.
Nyhus, Ellen K. (2026). (+) Vipps-krav: Barna kan be om 100 kroner med et tastetrykk. [Internet]. Vg.no. Full text in Research Archive Show summary
Norske foreldre overfører mange hundre millioner årlig etter Vipps-krav fra barna. Her er grepene du bør gjøre for å ta tilbake kontrollen.
Nyhus, Ellen K. & Bjørnestad, Røed Madeleine (2026). Verden trenger mer av det feminine – E24. Full text in Research Archive Show summary
Finans skal ikke rosamales. Det er vi enige i. Men når feminine metaforer kalles fordummende, mens maskuline oppfattes som nøytrale, viser det hvorfor finansspråket bør forskes på.
Nyhus, Ellen K. (2026). – Lett å glemme «pensjonsgebyret». [Journal]. E24.no. doi: https:/e24.no/boers-og-finans/i/y5m6rK/kan-koste-deg-tusenlapper-i-aaret-lett-aa-glemme. Full text in Research Archive
Nyhus, Ellen K. (2026). – Mener vi ikke skal bruke skattepenger på å kalle kvinner dumme! [Journal]. E24. doi: https:/e24.no/privatoekonomi/i/QJa2B8/mener-vi-ikke-skal-bruke-skattepenger-paa-aa-kalle-kvinner-dumme. Full text in Research Archive
Nyhus, Ellen K. (2026). Kan koste deg tusenlapper i året: – Lett å glemme – E24. [Internet]. e24.no. Full text in Research Archive Show summary
Én million kroner på pensjonskonto kan koste 1500 kroner i året hos én leverandør og 7000 kroner hos en annen. Mange betaler mer enn de trenger, mener professor.
Nyhus, Ellen K. (2026). Studentar er meir avhengig av jobb. [Internet]. sornett.no. Full text in Research Archive Show summary
Fleire studentar kjenner på dyrtida og høge utgifter i kvardagen. Camilla Follerås Aas er ein av dei som har deltidsjobb ved sida av studiet.
Nyhus, Ellen K. (2026). Nordmenn sparar meir enn før pandemien – NRK Norge – Oversikt over nyheter fra ulike deler av landet. [Internet]. NRK.no. Full text in Research Archive Show summary
Nordmenn sparar i aksjar og fond som aldri før. Forskar trur høg prisstigning og pensjonssparing er viktige årsaker.
Nyhus, Ellen K. (2026). Dumper prisene på frukt og grønt i påsken: – Lokketilbud. [Internet]. nrk.no. doi: https:/www.nrk.no/sorlandet/priskrig-pa-paskevarene_-lite-forskjell-pa-tilbudene-1.17820778. Full text in Research Archive
Nyhus, Ellen K. (2026). Studentar er meir avhengig av jobb. [Internet]. Sornett.no. doi: https:/sornett.no/fhh/19.11459. Full text in Research Archive
Nyhus, Ellen K. (2026). Økonomisk svindel og psykologi. Full text in Research Archive
Nyhus, Ellen K. & Røed, Madelaine Bjørnestad (2026). Fra Tradwife til Tradewife? Kjønnsforskjeller i investeringsatferd i Norge —årsaker, konsekvenser og veien fremover. doi: https:/stackby.me/tradwife-til-tradewife. Full text in Research Archive
Nyhus, Ellen K. (2026). Kvinner har mindre kunnskap om finans enn menn i Norge – NRK Nordland. [Internet]. NRK.no. Full text in Research Archive Show summary
Mens menn gambler i aksjemarkedet, tviholder kvinnene på sparekontoen. – Vi er litt rare her i Norge, sier professor Ellen Katrine Nyhus.
Nyhus, Ellen K. (2026). Hvem styrer pengesekken – mannen eller kona? – Lytring. Full text in Research Archive
Nyhus, Ellen K. (2026). Her dropper halvparten russetida: – Ikke verdt pengene - fvn.no. [Journal]. Fædrelandvennen. Full text in Research Archive Show summary
I en klasse ved Vågsbygd vgs har flertallet valgt å ikke være russ. Ifølge professor skapes det koblinger mellom pengebruk og sosial status i russetida.
Nyhus, Ellen K. (2026). Slik klarer du å holde på nyttårsforsettene | Sparebanken Norge (Sør). [Internet]. sor.no. Full text in Research Archive Show summary
Klarte du ikke å holde nyttårsforsettene dine? Kenneth Sjåvåg og Ellen Katrine Nyhus forklarer hvorfor, og hva du kan gjøre for å bygge opp gode vaner.
Nyhus, Ellen K. (2025). Markus (22) trosser rådene - har alle sparepengene i kryptovaluta. [Journal]. Nrk.no. doi: https:/www.nrk.no/rogaland/markus-_22_-trosser-radene---har-alle-sparepengene-i-kryptovaluta-1.17239294. Full text in Research Archive
Nyhus, Ellen K. (2025). Får panikk på kjøpesenteret: – Hjelp! [Journal]. Romerikes blad. doi: https:/www.rb.no/far-panikk-pa-kjopesenteret-hjelp/s/5-43-2637576. Full text in Research Archive Show summary
Professor Ellen Katrine Nyhus ved Universitetet i Agder har forsket på hvordan julehandelen preger oss.
Nyhus, Ellen K. (2025). – Før kjøpte vi mest mulig til flest mulig. Det gjør vi ikke lenger. [Journal]. Fædrelandsvennen. doi: https:/www.fvn.no/magasin/i/0VwPOG/foer-kjoepte-vi-mest-mulig-til-flest-mulig-det-gjoer-vi-ikke-lenger. Full text in Research Archive
Nyhus, Ellen K. (2025). Uro på børsen: Hvorfor synker aksjenefondene dine nå? [Journal]. nrk.no. doi: https:/www.nrk.no/norge/uro-pa-borsen_-hvorfor-synker-aksjenefondene-dine-na_-1.17339942. Full text in Research Archive
Nyhus, Ellen K. (2025). Gjelda vår øker. [Radio]. NRK Sørlandssendinga. doi: https:/radio.nrk.no/serie/distriktsprogram-soerlandet/sesong/202506/DKSL02010325. Full text in Research Archive
Nyhus, Ellen K. (2025). Nordmenn er i gjeldstoppen - så mykje kostar det å låna pengar. [Journal]. nrk.no. doi: https:/www.nrk.no/norge/nordmenn-er-i-gjeldstoppen_-sa-mykje-kostar-det-a-lana-pengar-1.17423315. Full text in Research Archive
Nyhus, Ellen K. (2025). Sentrum fylles når julebyen åpner: – Det har blitt en tradisjon. [Journal]. fvn.no. doi: https:/www.fvn.no/nyheter/i/rPvRe8/sentrum-fylles-naar-julebyen-aapner-det-har-blitt-en-tradisjon#ui-core-comments. Full text in Research Archive
Nyhus, Ellen K. (2025). Sparte penger på norgespris første måned: – Eldre sitter mer på gjerdet. [Journal]. fvn.no. doi: https:/www.fvn.no/nyheter/okonomi/i/jQVBzL/sparte-penger-paa-norgespris-foerste-maaned-eldre-sitter-mer-paa-gjerdet. Full text in Research Archive
Nyhus, Ellen K. (2025). Maren får skattelette: – Kommer til å jobbe som før. [Journal]. fvn.no. doi: https:/www.fvn.no/nyheter/okonomi/i/7plzL4/maren-faar-skattelette-kommer-til-aa-jobbe-som-foer. Full text in Research Archive
Nyhus, Ellen K. (2025). Derfor har du adventskalender. [Internet]. NRK.no. doi: https:/www.nrk.no/norge/historia-til-julekalenderen_-derfor-kjoper-vi-adventskalender-1.17620395. Full text in Research Archive
Nyhus, Ellen K. (2025). Milliongrepet overraskende få gjør: – Idiotsikkert. [Internet]. tv2.no. doi: https:/www.tv2.no/nyheter/innenriks/milliongrepet-overraskende-fa-gjor-idiotsikkert/18323584/. Full text in Research Archive
Nyhus, Ellen K. (2025). Derfor snakker vi ikke så mye om lønna vår, men "snoker på naboen". [Journal]. Romerikets blad. doi: https:/www.raumnes.no/derfor-snakker-vi-ikke-sa-mye-om-lonna-var-men-snoker-pa-naboen/s/5-162-142581. Full text in Research Archive Show summary
Artikkelen er også omtalt i Raumnes blad og Nordlys
Nyhus, Ellen K. (2025). Julegaveangst kan gi kredittkortgjeld: – Folk er stresset. [Internet]. NRK.no. doi: https:/www.nrk.no/sorlandet/julegaveangst-kan-gi-folk-kredittkortgjeld-1.17680567. Full text in Research Archive
Nyhus, Ellen K. (2025). tabelltrekk – Store norske leksikon. Store Norske Leksikon (Nettutgaven). doi: https:/snl.no/tabelltrekk. Full text in Research Archive Show summary
Tabelltrekk er en metode for å beregne riktig skatt fra en arbeidstakers lønn. I Norge kan skattetrekk enten gjøres som tabelltrekk eller prosenttrekk. En arbeidsgiver har plikt til å trekke forskuddsskatt fra arbeidstakeres lønn etter arbeidstakerens skattekort.
Nyhus, Ellen K. (2025). årsoppgave – Store norske leksikon. Store Norske Leksikon (Nettutgaven). doi: https:/snl.no/%C3%A5rsoppgave. Full text in Research Archive Show summary
Årsoppgave er en årlig oversikt over finansielle forhold for et gitt kalenderår. Den inneholder opplysninger som kan brukes til å beregne skatt på inntekt og formue.
Nyhus, Ellen K. (2025). frikort – skatt – Store norske leksikon. Store Norske Leksikon (Nettutgaven). doi: https:/snl.no/frikort_-_skatt. Full text in Research Archive Show summary
Frikort er et skattekort som gjør at man ikke betaler skatt så lenge man tjener under grensen for å skatte. Inntektsgrensen omfatter også feriepenger. For 2025 var grensen 100 000 kroner, og i 2024 var den 70 000 kroner. Alle i Norge får automatisk frikort fra det året de fyller 13 år dersom de tjente mindre enn det skattefrie beløpet året før.
Nyhus, Ellen K. (2025). skatteoppgjør – Store norske leksikon. Store Norske Leksikon (Nettutgaven). doi: https:/snl.no/skatteoppgj%C3%B8r. Full text in Research Archive Show summary
Skatteoppgjør er resultatet av Skatteetatens behandling av skattemeldingen. Hvert år sender Skatteetaten skatteoppgjøret, eller gjør det tilgjengelig digitalt, til personlige skatteytere, selskaper og andre skattepliktige. I skatteoppgjøret står det hvordan skatten for året før er beregnet, og om det ble betalt inn for mye eller for lite skatt.
Nyhus, Ellen K. (2025). Ikkje kontroll på pensjonen? Millionane kan gleppe. [Internet]. Nrk.no. doi: https:/www.nrk.no/norge/ikkje-kontroll-pa-pensjonen_-millionane-kan-gleppe-1.17318969. Full text in Research Archive
Nyhus, Ellen K. (2025). Stadig flere kvinner på usikker børs: – Jeg tenker alt kan skje nå. [Internet]. fvn.no. Full text in Research Archive
Seldal, Mette Marie Næser & Nyhus, Ellen K. (2025). Motives for spending and saving, and the use of mental accounting in digital banks. Full text in Research Archive
Nyhus, Ellen K. (2025). Dette arrangementet trakk fullt hus: – Hvis kaffen er god, så må jo det være et godt tegn. [Internet]. krs.no. Full text in Research Archive
Nyhus, Ellen K. (2025). Hvorfor det er viktig for damer å ta kontroll over egen økonomi. Full text in Research Archive
Nyhus, Ellen K. & Ranyard, Rob (2025). Spending and Borrowing at Christmas: The Role of Materialism, Gift Motivation, and Gift Anxiety. Full text in Research Archive
Nyhus, Ellen K. (2025). Hva gjør du med studielånet ditt? [Radio]. NRK nyhetsmorgen. Full text in Research Archive
Nyhus, Ellen K. (2025). Eit liv på lånte pengar. [Internet]. Nrk.no. Full text in Research Archive
Nyhus, Ellen K. (2025). Frykten for vinduskonvoluttene. [Internet]. kortvett.no. Full text in Research Archive
Nyhus, Ellen K. & Dybdahl, Audun (2025). tips - Store norske leksikon. Store Norske Leksikon (Nettutgaven). doi: https:/snl.no/tips. Full text in Research Archive
Nyhus, Ellen K. (2025). Formidler lettlest om privatøkonomi til barn og unge. [Internet]. https://www.uia.no/om-uia/nyheter/lille-norske-leksikon---ny. Full text in Research Archive
Nyhus, Ellen K. (2025). Slik blir du rik i 2025. [Journal]. e24.no. doi: https:/e24.no/privatoekonomi/i/73QWm4/slik-blir-du-rik-i-2025. Full text in Research Archive
Nyhus, Ellen K. (2025). I urolige tider er mange bekymret for fremtiden. Hva skal vi gjøre? [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2025). Økonomi i et ungt språk. [Radio]. NRK. Full text in Research Archive
Nyhus, Ellen K. (2025). Valgets kval. [Internet]. Magma. Full text in Research Archive
Nyhus, Ellen K. & Otterbring, Tobias (2025). Den atferdsøkonomiske revolusjonen. Magma forskning og viten. ISSN 1500-0788. 28(2), p. 62–64. Full text in Research Archive
Nyhus, Ellen K. (2024). Hvorfor gjør folk med dårlig råd så mange dumme valg? [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Hele 45 prosent av oss sparer nå i aksjefond. [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Pengeangst kan føre til mer impulskjøp: – Mange mennesker handler impulsivt i julehandelen. [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Mange føler at de må kjøpe julegaver de ikke har råd til. [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Pensjon er blitt for vanskelig for folk flest, mener forskere. [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Bør barn få ukelønn? [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Hvor mye vet 15-åringer om økonomi? [Internet]. ung.forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Rentedilemmaet - om valg mellom fast og flytende rente. NRK Nyhetsmorgen. [Radio]. NRK. Full text in Research Archive
Nyhus, Ellen K. (2024). Åtte tips for å holde gode økonomivaner hele året. [Internet]. vg.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Why don't women invest in crypto as much as men? [Internet]. partner.sciencenorway.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Nå er det på tide at også kvinner tar ansvar for egen privatøkonomi. Full text in Research Archive
Nyhus, Ellen K. (2024). Mange kjøpte da børsen stupte. [Radio]. NRK nyhetsmorgen. Full text in Research Archive
Otterbring, Tobias & Nyhus, Ellen K. (2024). Young and Yearning for Crypto: Age Differences in Consumers’ Crypto Investment Intentions and the Roles of Risk Preference and Financial Satisfaction. Full text in Research Archive
Nyhus, Ellen K. (2024). Paneldeltakelse på Kåkånomics: Hvordan hadde Norge sett ut hvis økonomene fikk bestemme? Full text in Research Archive
Nyhus, Ellen K. (2024). Paneldeltakelse på KåkÅnomics: Ulikhetsmaskinene #6: Pensjon. Full text in Research Archive
Nyhus, Ellen K.; Emblem, Anne Wenche & Ausland, Eirik Høiby (2024). Workshop: Hvordan rigge seg økonomisk til pensjonsalderen? Full text in Research Archive
Frank, Darius Aurel; Otterbring, Tobias; Krol, Michal Krzysztof & Nyhus, Ellen K. (2024). A systematic literature review linking consumer adoption of cryptocurrencies to gender, personality traits, and overconfidence. In Strong, Carolyn; Martin, Brett & Chrysochou, Polymeros (Ed.), Advances in block-chain research and cryptocurrency behaviour. De Gruyter Brill. ISSN 9783110995596. Full text in Research Archive
Nyhus, Ellen K. (2024). Juletid og julestri: Julegaver, kjøpelyst og lånelyst. Full text in Research Archive
Nyhus, Ellen K. (2024). KKG-elever på besøk: Hvordan rigge seg til pensjonsalderen. Full text in Research Archive
Nyhus, Ellen K. (2024). Denne gjelden bør du betale ned først. [Journal]. vg.no. Full text in Research Archive
Nyhus, Ellen K.; Otterbring, Tobias & Musau, Andrew (2024). "I Don't Know": The role of personality and financial self-efficacy for the tendency to answer "Don't Know" to financial knowledge questions. Full text in Research Archive
Nyhus, Ellen K. (2024). NRKs sparekalkulator. [Internet]. nrk.no. Full text in Research Archive
Nyhus, Ellen K. (2024). Studielånet: - Strekker ikke helt til. [Internet]. sornett.no. Full text in Research Archive
Nyhus, Ellen K. (2023). Hvorfor investerer ikke kvinner i kryptovaluta like mye som menn? [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2023). Hvordan gi økonomisk rådgivning når det er dyrtid? Full text in Research Archive
Nyhus, Ellen K. (2023). Søker folk til julegave-forskning. [Internet]. fvn.no. Full text in Research Archive
Nyhus, Ellen K. (2023). Kjenner du på julegaveangst? [Journal]. Fedrelandsvennen. Full text in Research Archive
Nyhus, Ellen K. (2023). Derfor blir alt dyrere. [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2023). Unges økonomi: – Vi lærer diktanalyse, men vi lærer ikke hvordan man betaler ned et lån. [Internet]. Ung.forskning.no. Full text in Research Archive
Ranyard, Rob & Nyhus, Ellen K. (2023). Assessing financial literacy in different countries: Applying item response theory to construct scales for the UK and Norway. Full text in Research Archive
Nyhus, Ellen K. (2023). Husbanken. Store Norske Leksikon (Nettutgaven). Full text in Research Archive
Nyhus, Ellen K. (2023). Ny jente-trend skaper reaksjoner: – Uheldig. [Internet]. tv2.no. Full text in Research Archive
Nyhus, Ellen K. (2023). Ny rapport: Kvinner kan mindre om økonomi enn menn. [Internet]. Nrk.no. Full text in Research Archive
Nyhus, Ellen K. & Otterbring, Tobias (2023). Intentions to invest in crowdfunding: The role of personality traits. Full text in Research Archive
Nyhus, Ellen K. (2023). "Girl math" trender: Slik får du faktisk gratis penger. [Journal]. Verdens gang. Full text in Research Archive
Valand, Ida Ulrikke & Nyhus, Ellen K. (2023). Skills for life-podden, episode 5: Hvordan få mest mulig ut av studielånet? [Internet]. Spotify, Google Podcasts, Apple Podcasts. Full text in Research Archive
Nyhus, Ellen K. (2023). 15 økonomitips ungdom bør få før de flytter hjemmefra. [Journal]. Dine Penger. Full text in Research Archive
Nyhus, Ellen K. (2023). Hvordan tenker forbrukere som har økonomiske problemer? Full text in Research Archive
Nyhus, Ellen K. (2023). Betydningen av finansiell kunnskap og knapphet for økonomiske beslutninger. Full text in Research Archive
Nyhus, Ellen K. (2023). Parøkonomi. FinAuts podcast. [Internet]. Spotify.com. Full text in Research Archive
Nyhus, Ellen K. (2023). Kvinner med høy utdanning vet like lite om privatøkonomi som menn med grunnskole. [Internet]. forskning.no. Full text in Research Archive
Nyhus, Ellen K. (2023). Finansiell kunnskap i den norske befolkning. Universitetet i Agder. ISSN 9788284271347. Full text in Research Archive Show summary
I denne rapporten presenteres funn fra to kartlegginger av nordmenns finansielle kunnskap. Begge undersøkelsene er representative for den norske befolkning med hensyn til region, alder og kjønn. Data ble i begge undersøkelsene samlet inn av TNS Kantar. Undersøkelsene ble foretatt henholdsvis i 2018 og 2022. I 2018 ble det brukt 50 spørsmål for å måle finansiell kunnskap, mens et utvalg på 25 av disse spørsmålene ble brukt i 2022. De to undersøkelsene er nærmere beskrevet i kapittel 2.

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Published Apr. 16, 2024 11:40 AM - Last modified Aug. 29, 2025 12:27 AM