Colours
UiA should be a warm and welcoming university. Red is the colour we should be recognised by, especially when the communication is permanent or formal, and when UiA needs to be easily identifiable as the sender.
Main colours
UiA red
#C8102E
RGB 200 16 46
CMYK 2 100 85 6
Pantone 186
RAL 3020
NCS S1080-Y90R
Neutral warm color – accent color
Red is complemented by a warm neutral colour such as warm grey / beige. This colour reflects the warmth of Southern Norway and works particularly well across large areas and as a calm background.
UiA Warm Grey
#F8EDDD
RGB 236 224 210
CMYK 2 5 12 0
Color gradients
 |  |  |
| #281015 | #4B161C | #78111F |
 |  |  |
| #C8102E | #D03E54 | #DB677A |
 |  |  |
| #E4939F | #ECBDC3 | #F5E0E1 |
Red – primary color
Bright red is our primary colour and carries the brand. All shades of red can be used as supporting colours, but the bright red should always be perceived as the dominant colour.
| Muted red | UiA red |
|---|---|
| Hex #FEE7E8 RGB 245 225 226 CMYK 2 12 6 0 | #C8102E RGB 200 16 46 CMYK 2 100 85 6 |
Green – thematic use
Green shades—both vibrant and muted—are reserved for the Natural History Museum and Botanical Garden. They may also be used in contexts involving outdoor areas, sustainability, and the environment.
| Muted green | Dark green |
|---|---|
| Hex #E6F0E5 RGB 194 217 197 CMYK 29 5 28 0 | Hex #03591D RGB 4 64 22 CMYK 91 47 99 57 |
Blue – functional color
Blue is used where clear contrast and functional readability are required, and is reserved for signage, information, systems, and intranets.
| Muted blue | Dark blue |
|---|---|
| Hex #E1EDF9 RGB 210 227 231 CMYK 22 5 10 0 | #131E29 RGB 19 30 41 CMYK 99 74 31 84 |
Examples of thematic use
Design tool
'Designmaskin' is a design tool where anyone can create UiA posters, advertisements, and social media posts – exactly as the designer would want. Register a new account using your UiA email.
Outgoing colours
Rød klar
|
Hex C61936 |
Hex F0C6CC |
Lilla klar
|
Hex 531A7F |
Hex E0C9E8 |
Blå klar
|
Hex 233983 |
Hex C1EDFB |
Grønn klar
|
Hex 116011 |
Hex D6F0C6 |
Gul klar
|
Hex 371D12 |
Hex F6D738 |
Orange klar
|
Hex 371D12 |
Hex F88939 |
Brun klar
|
Hex 371D12 |
Hex ECE0D2 |
Rød dempet
|
Hex 550C2B |
Hex E698A4 |
Lilla dempet
|
Hex 462054 |
Hex E7DFEA |
Blå dempet
|
Hex 192343 |
Hex D2E3E7 |
Grønn dempet
|
Hex 044016 |
Hex C2D9C5 |
Gul dempet
|
Hex 371D12 |
Hex EDE27D |