Økonomi og administrasjon - siviløkonom, masterprogram
Basic understanding of marketing and entrepreneurship related themes
On successful completion of this course the students should be able to demonstrate:
Familiarity with crowdfunding principles, types and models, and discuss the differences between them
Understanding for the role of context ¿ industry, national and international issues ¿ in crowdfunding practice and patterns
Familiarity with key actors in crowdfunding markets, including platforms¿ types, functionalities, and business models
Skills in crowdfunding campaign planning, components and process development
Skills in crowdfunding campaign budget and financial planning
Skills in crowdfunding campaign marketing and promotions planning
Understanding of success and failure factors in crowdfunding practice
The goal of this course is to acquaint students with fundamentals of crowdfunding, with a specific focus on understanding crowdfunding models, markets, as well as development of skills for campaign planning and development. The course guides the students from a general understanding of the crowdfunding phenomenon, its manifestations, and contextual conditions towards developing skills of planning and preparing an actual crowdfunding campaign for specific causes. The course balances an application of digital marketing, e-business and entrepreneurship models into crowdfunding practice, with an introduction to new frameworks and models unique to the crowdfunding context.
Frontal lectures and intensive supervised group project work on a specific crowdfunding campaign. These will be supplemented by guest lectures. The total workload of the course is estimated to 200 hours.
Vilkår for å gå opp til eksamen
Approved oral presentations. More information will be given in Canvas at the start of the semester.
40% - Group delivery of Crowdfunding campaign materials 60% - Written group report
The study programme manager, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.