The goal of this course is to acquaint students with fundamentals of crowdfunding, with a specific focus on understanding crowdfunding models, markets, as well as development of skills for campaign planning and development.
The course guides the students from a general understanding of the crowdfunding phenomenon, its manifestations, and contextual conditions towards developing skills of planning and preparing an actual crowdfunding campaign for specific causes. The course balances an application of digital marketing, e-business and entrepreneurship models into crowdfunding practice, with an introduction to new frameworks and models unique to the crowdfunding context.
The course is developed with several UN development goals in mind including goals 1, 5, 9 and 10. Here, through the introduction of crowdfunding as a new financing channel for innovation development and entrepreneurial venturing, we also discuss potentialities of poverty reduction, reduction of social inequalities, and the promotion of gender equality in access to finance.
Frontal lectures and intensive supervised group project work on a specific crowdfunding campaign. These will be supplemented by guest lectures.
The total workload of the course is estimated to 200 hours.
Handelshøyskolen ved UiA