The goal of this course is to acquaint students with fundamentals of entrepreneurship and innovation, with a specific focus on innovation sources and processes, opportunity recognition, resource marshaling, and capacity development.
The course discusses main theories of innovation and entrepreneurial management. It gradually follows the process of venture creation from idea generation and opportunity recognition, through the startup and resource seeking phases, as well as the product/service development and trial stages, all the way up to daily management and growth management. Each theoretical unit will be supported and complemented by case discussions, exercises and a limited number of guest lectures by both entrepreneurs and other stakeholders in entrepreneurial eco-systems. Moreover, students are exposed to a variety of potential entrepreneurial engagements, beyond generic models, with particular emphasis on challenges and opportunities associated with each (such as technological, social, Internet-based, and international entrepreneurship).
Handelshøyskolen ved UiA