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International Marketing

MF-401-1

Included in Study

  • Master’s Programme in International Business
  • Master's Programme in Accounting and Auditing
  • Master's Programme in Business Administration
  • Master's Programme in Business Administration (5 years)

Language of instruction

English

Recommended prerequisites

Bachelor's degree in Business Administration or equivalent, including Introductory course in Marketing or equivalent.

Learning outcomes

On successful completion of this course the student should be able to:

  • differentiate between domestic and international marketing
  • review and apply relevant theories in marketing and international marketing
  • present a marketing plan for an international company in a new market
  • apply principles of international marketing to relevant cases
  • develop innovative solutions to global marketing problems
  • consider ethical implications of marketing decisions

Course contents

This course will cover global marketing theory, practice and cases. More specifically, topics will include global marketing environments, global marketing functions and strategies, the four Ps (product, price, placement and promotion) of global marketing, and new trends in global marketing. The course will discuss how specific international functions are carried out and how they impact the global marketing strategy of the firm, including: market research, international market selection, international market entry, and global segmentation, targeting and positioning. Finally, we will discuss how the 4Ps of marketing are applied in the global arena and discuss ethical implications of marketing decisions, including how marketing can contribute to the development of responsible consumption and production and ensure sustainable consumption and production patterns

Teaching methods

The course is designed to be interactive and requires reading of assigned materials in advance of class. The class will include chapter readings, formal lectures, case analyses, teamwork, multimedia presentations and a consulting project, giving the student experience in developing "real" international marketing strategies. Estimated workload is about 200 hours.

Examination requirements

Student presentation of a midterm project. More information will be given in Canvas at the start of the semester.

Assessment methods and criteria

Group assignment. Contributes 100 % to the final grade. Letter grades. More information will be given in Canvas.

Due to grade requirements for state authorised auditors, a regular examination will be held both autumn and spring.

Evaluation

The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.

Admission for external candidates

No

Credit reduction

  • IN-4400-1 with 7.5 credits.

Choose year for topic

Duration

1 semester

Credits

7.5

Start

Spring

Campus

Kristiansand 

Faculty

School of Business and Law 

Reading List

Exam Papers