Minimum 60 ECTS credits in Business Administration. Recommended course: MF-102 Marketing, or equivalent.
The main aim is to help students to make sense of what happens in the complicated business to business marketplace. Upon completion of the course, students should be able to:
• identify the managerial aspects of industrial marketing and purchasing
• apply key concepts in the management of selling/purchasing, business relationships and networks
• explicate and differentiate the special characteristics of firms and industrial contexts
The course has a theoretical and practical approach to inter-organizational issues from both the buyer´s and seller´s perspective. The following topics are covered:
The role of selling and purchasing in the value creating networks
Interaction and relationships in business markets
Business markets as networks
Undervisnings- og læringsformer
Lectures and group work. Estimated workload is about 200 hours.
Vilkår for å gå opp til eksamen
Group presentation in class
3-hour written examination which comprises 60% of the grade. Assignment which comprises 40% of the grade. Letter grades. More information will be given in Canvas.
Studieprogramleder i samråd med studenttillitsvalgt fastsetter evalueringsform og om emnene skal ha midtveis- eller sluttevaluering, jf. kvalitetssystemet kapittel 4.1. Informasjon om evalueringsform for emnet publiseres i Canvas.
Tilbys som enkeltemne
Ja. Med forbehold om ledig plass/kapasitet.
Tilgang for privatister
Høsten 2018 er siste gang emnet undervises på høsten. Undervises neste gang våren 2020.