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Sangeeta Singh

Professor

Professor

 
Kontor:
9I255 ( Universitetsveien 19, Kristiansand )

Sangeeta Singh er professor på Handelshøyskolen ved Universitetet i Agder. Hun har en PhD i markedsføring og en MBA i internasjonal markedsføring fra Kent State University (USA), og en MBA i markedsanalyse og en bachelor i matematikk og statistikk fra Universitetet i Allahabad (India)

 Singh forsker på forbruksadferd, merkevarebygging og tjenester. Hennes forskning er publisert i Journal of Interactive Marketing, Journal of Services Research og International Marketing Review. Hun har også bidratt til flere bokkapitler.

Singh er tidligere professor i markedsføring og assisterende dekan på BI. Hun har også erfaring fra universiteter i USA, Frankrike, Spania, Tyskland, Litauen og Kina.

Singh underviser i merkevareledelse og markedsføring i sosial medier, noe som samsvarer med hennes forskningsinteresser for merkevarefortelling i sosiale medier.

Vitenskapelige publikasjoner

  • Singh, Sangeeta (2014). To Automate or Not: Is that the question?. Journal of Applied Management and Entrepreneurship. ISSN: 1077-1158. 19 (3). s 50 - 69.
  • Singh, Sangeeta; Sonnenburg, Stephan (2012). Brand Performances in Social Media. Journal of Interactive Marketing. ISSN: 1094-9968. 26 (4). s 189 - 197. doi:10.1016/j.intmar.2012.04.001.
  • Singh, Sangeeta; Duque, Lola C (2012). Moderating Role of Stress in Evaluating Negative Services: Encounters With the Police. Journal of Service Research. ISSN: 1094-6705. 15 (2). s 231 - 241. doi:10.1177/1094670511435563.
  • Olsen, Line Lervik; Singh, Sangeeta (2010). Teknologi eller personlig service; hvordan påvirkes kundenes lojalitet. Magma - Tidsskrift for økonomi og ledelse. ISSN: 1500-0788. 13 (1). s 33 - 42.
  • Singh, Sangeeta; Kristensen, Lene; Villasenõr, Erika (2009). Overcoming skepticism towards cause related claims: the case of Norway. International Marketing Review. ISSN: 0265-1335. 26 (3). s 312 - 326. doi:10.1108/02651330910960807.
  • Singh, Sangeeta; Olsen, Line Lervik (2009). Sense or Sensibility? How Commitment Mediates the Role of Self-Service Technology on Loyalty. Self-service in the internet age : expectations and experiences. ISBN: 978-1-84800-206-7. Springer. s 213 - 229.
  • Hansen, Håvard; Singh, Sangeeta (2009). Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. Association for Consumer Research,. s 171 - 174.
  • Singh, Sangeeta; Christoffersen, Line (2008). Bankkunden og relasjonen til penger behovsbasert segmentering. Magma - Tidsskrift for økonomi og ledelse. ISSN: 1500-0788. 11 (3). s 68 - 76.
  • Singh, Sangeeta (2006). Cultural differences in, and influences on, consumers' propensity to adopt innovations. International Marketing Review. ISSN: 0265-1335. 23
  • Christoffersen, Line; Singh, Sangeeta (2004). Successful Application of a Customer Relationship Management Program in a Non-Profit Organisation. Journal of Marketing Theory and Practice. ISSN: 1069-6679. 12 (2). s 28 - 42.
  • Singh, Sangeeta; Alon, Ilan; Welsh, Dianne (2002). Understanding Norway for Franchising Potential. Franchising in Western and Northern Europe. CCH Publishing.
  • Singh, Sangeeta; Hu, Michael Y. (2000). Context-Dependent Ethnic Identity And Its Impact On Product Evaluations: A Case of the Asian Indian Immigrants. Advances in Consumer Research. ISSN: 0098-9258. 4s 150 - 155.
  • Singh, Sangeeta; Selnes, Fred (2000). Polygamous Loyalty and Varying Utility Function: An Explanation of Brand Switching in Frequently-made Purchases. Advances in Consumer Research. ISSN: 0098-9258. 4s 162 - 166.
  • Singh, Sangeeta (2009). The Dual Nature of Ethnic Identity: Its Impact on Product Evaluations. ISBN: 978-3-639-18151-7. VDM Verlag Dr. Müller Aktiengesellschaft & Co. KG. s 143.
  • Singh, Sangeeta; Olsen, Line Lervik (2013). To Automate or Not: Is that the question?.
  • Singh, Sangeeta; Duque, Lola C. (2012). Explicit Donations In Cause-Related Marketing Promotions: Enhancing Value Inferences And Overcoming Skepticism.
  • Singh, Sangeeta (2011). Guilty as Told: Increasing the Desirability of Utilitarian Products.

Ekspertområder

Forskningsgrupper

Sist endret: 21.06.2018 14:06