Kunnskapsledelse i franchise-selskaper

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Judith Jacob Iddy fra Handelshøyskolen ved UiA disputerer for ph.d.-graden med avhandlingen «Franchising, Knowledge Transfer Practices, and Institutions: Perspectives from Emerging Market» tirsdag 4. mai 2021.

Hun har fulgt doktorgradsprogrammet ved Handelshøyskolen ved UiA.

Slik oppsummerer Judith Jacob Iddy selv avhandlingen:

Knowledge Management in Franchising Companies

Franchising is a contractual business model that help companies to expand locally and internationally through sharing of best practices and investment costs between franchisor and franchisee.

Franchising in different fields

Though well known in fast food, franchising method has been applied in different fields including but not limited to education, agriculture, sports, and social enterprises and NGO’s.

In the past two decades, emerging markets have experienced the rising wave of social enterprises using franchising model to scale out their social impact-“social franchising”. According to different indices, social franchising is expected to increase even more in African countries compared to other emerging economies.

The success of franchising depends on the transferring of proven business format by the franchisor to a franchisee.

The business knowledge from franchisor to franchisee can be transferred through different mechanisms such as training, seminars, visits, formal meetings, reports, emails, intranet, and databases.

The major topic of my research is about the strategic role of training in transferring knowledge and overcoming institutional challenge in social franchises operating in Africa.

The importance of training

Training is an important mechanism in transferring strategic and useful knowledge for the effective operation of social franchising.

The findings of my research indicate that, in the context where education level and general understanding about franchising is low, training can be more useful for franchisors and franchisees to understand the franchising business model for better performance.

Other knowledge transfer tools are useful in sharing of information, but training is the most preferred tool especially for young franchisees. Therefore, both franchisor and franchisee should take a proactive role in the configuration of the training program.

Social franchising and weak institutions

Franchising is a contract-based business model built in strong institutions.

Operating in weak institutions where there is lack of rule of law, weak contract enforcement, lack of franchising regulations, and corruption might hinder the effectiveness of social franchises.

Should social franchises then stop operations due to weak institutions? Or wait until emerging countries change to strong institutions?

Since it might take centuries for institutions in emerging markets to evolve, the dissertation offers different approach on how training can reduce institutional effects on social franchises expansion strategy.

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Opponent ex auditorio:

Disputasleder inviterer til spørsmål ex auditorio i innledningen i disputasen, med tidsfrister. Disputasleders e-post er tilgjengelig i chat-funksjonen under disputasen. Spørsmål om ex auditorio kan sendes til disputasleder Kristin Wallevik på e-post kristin.wallevik@uia.no