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1 semester
Part time
Fall 2019

Marketing is a course designed for managers and other professionals working in innovation and technology-based businesses and commercial enterprises in general.

The course aims first at providing a basic understanding of marketing in general, and secondly on e-marketing. Specifically, the course will discuss how e-marketing differs from traditional marketing channels and tools, and hence e-marketing functions, techniques  and characteristics.

Learning outcomes

On successful completion of this course the student should be able to:

  • Differentiate between Internet-based marketing and traditional marketing
  • Demonstrate an overview of the main components of the modern marketing function in consumer markets, in industrial markets, and in non-profit markets.
  • Show proficiency in Internet-based marketing tools, mechanisms and principles
  • Demonstrate working knowledge of planning, designing and evaluating websites
  •  Develop an Internet marketing strategy, and writing an internet marketing plan
  • Consider the international challenges and opportunities stemming from Internet marketing
  • Interpret and analyze the ethical considerations in e-marketing activities, and compare these to that of traditional marketing activities.

Course structure

The course consists of three sessions consisting of two days each supplemented by online information (Fronter).

The teaching will consist lectures, group work and case presentations. Material covered in class as well as in the reading list will be the basis for the exam. All students are expected to be able to analyze cases based on the lectures and readings.

Mandatory assignment(s) and a one-week home-exam, individual or in groups of 2.

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Admission requirements

Admission requirements

The admission requirements for the course is a completed bachelor’s degree or equivalent education consisting of at least 180 ECTS and a minimum of two years relevant work experience after the completion of the education.

Relevant work experience is herein work experience within management or work experience from other positions with independent responsibilities.


Good knowledge of the English language is recommended.

Practical information

In addition to the tuition fee you have to pay a statutory fee to the student union (Studentsamskipnaden) and costs of syllabus.

Teaching sessions Autumn 2019

  • Two-day session in August/September
  • Two-day session in October
  • Two-day session in November/December

Course lecturer is Associate Professor Rotem Shneor, Department of Management

Further Education

The course is a mandatory part of the Executive MBA programme.
If completed as an individual course, it can later be accredited as part of the programme upon admission.


Application period

Spring 2019


kr 19.000

Questions regarding admission


Questions about this programme?

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