Marketing is a course designed for managers and other professionals working in innovation and technology-based businesses and commercial enterprises in general.
The course aims first at providing a basic understanding of marketing in general, and secondly on e-marketing. Specifically, the course will discuss how e-marketing differs from traditional marketing channels and tools, and hence e-marketing functions, techniques and characteristics.
On successful completion of this course the student should be able to:
The course consists of three sessions consisting of two days each supplemented by online information (Fronter).
The teaching will consist lectures, group work and case presentations. Material covered in class as well as in the reading list will be the basis for the exam. All students are expected to be able to analyze cases based on the lectures and readings.
Mandatory assignment(s) and a one-week home-exam, individual or in groups of 2.
Language of instruction: English.
The admission requirements for the course is a completed bachelor’s degree or equivalent education consisting of at least 180 ECTS and a minimum of two years relevant work experience after the completion of the education.
Relevant work experience is herein work experience within management or work experience from other positions with independent responsibilities.
Good knowledge of the English language is recommended.
In addition to the tuition fee you have to pay a statutory fee to the student union (Studentsamskipnaden) and costs of syllabus.
Course lecturer is Associate Professor Rotem Shneor, Department of Management
The course is a mandatory part of the Executive MBA programme.
If completed as an individual course, it can later be accredited as part of the programme upon admission.