Lectures in aesthetics and creativity are combined with practical work in groups, where students write songs, pop lyrics, and finally record the result in a music studio. The music emerged during the course, or music the students have created elsewhere will be used as a "case", and as a basis for a business plan, where students will be able to work with the process from the "creative idea" to a marketing profile and a realistic budget. Students will gain insight into how to set up a budget and marketing plan based on the music production they create. They will gain insight into digital marketing strategies. Students will be guided in how to present a musical project in a business context. The course also includes individual work with music production.
Expected workload for the student is 27 hours per credit.
Lectures in aesthetics and creativity are combined with practical work in groups, where students write songs, pop lyrics and finally record the result in a music studio. The music will be used as a "case", and as a basis for a business plan, where students will be able to work with the process from the "creative idea" to a marketing profile and a realistic budget. Students will gain insight into how to set up a budget and marketing plan based on the music production they create. They will gain insight into digital marketing strategies. Students will be guided in how to present a musical project in a business context. The course also includes individual work with music production.
Expected workload for the student is 27 hours per credit.
Take-home examination. The exam can be individual or in group.Duration: 4-days.
Assessed on the basis of pass/fail.
1 semester
15
Spring
Kristiansand
Faculty of Fine Arts