Recommended course: MF-102 Marketing, or equivalent.
For single course students, this subject (or equivalent) are required for admission.
The main aim is to help students to make sense of what happens in the complicated business to business marketplace. Upon completion of the course, students should be able to:
identify the managerial aspects of industrial marketing and purchasing
apply key concepts in the management of selling/purchasing, business relationships and networks
explicate and differentiate the special characteristics of firms and industrial contexts
The course has a theoretical and practical approach to inter-organizational issues from both the buyer´s and seller´s perspective. The following topics are covered:
The role of selling and purchasing in the value creating networks
Interaction and relationships in business markets
Business markets as networks
Lectures and group work. Estimated workload is about 200 hours.
Group presentation in class.
Assessment methods and criteria
3-hour written examination which comprises 60% of the grade. Assignment which comprises 40% of the grade. Letter grades. More information will be given in Canvas.
The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.
Offered as Single Standing Module
Yes. Subject to availability or capacity.
Admission Requirement if given as Single Standing Module