The Bachelor's Programme in Marketing and Management is a three-year integrated program with a strong focus on marketing and organization and leadership. In addition, students are given an introduction to various business administrative subjects as well as social science methodology. The first two years of the Programme consists of compulsory subjects. In the third year of study, students can either choose "Human Relation Management and Organizational Development" at campus Grimstad or continue at campus Kristiansand with a mix of elective courses in the fall semester and compulsory courses and the BA thesis in the spring semester.
Students who are interested in going on exchange, can do so in the 5th semester.
|1. sem||BE-111-1 Financial Accounting 1 7.5 sp||TFL126-1 Ethics and Corporate Social Responsibility 7.5 sp||SE-112-1 Principles of Economics 7.5 sp||ORG109-1 Organisation Theory 7.5 sp|
|2. sem||BE-110-1 Management Accounting 1 7.5 sp||ME-112-1 Social Scientific Methods 7.5 sp||JU-105-1 Marketing Law 7.5 sp||MF-102-1 Marketing 7.5 sp|
|3. sem||MF-205-1 Consumer Behaviour 7.5 sp||MF-302-1 Brand Management and Advertising 7.5 sp||ME-113-1 Market Research 7.5 sp||ORG207-1 Entrepreneurship and Innovation 7.5 sp|
|4. sem||MF-203-1 Industrial Marketing and Purchasing 7.5 sp||MF-206-1 Multimedia Marketing and Communications 7.5 sp||MF-207-1 Services Marketing 7.5 sp||ORG209-1 Strategic Management 7.5 sp|
|5. sem||Minor subject, 5th and 6th semester Marketing For bachelor students|
|5. sem||Electives or exchange abroad 5th semester|
|5. sem||ORG222-G Arbeidslivskunnskap og ledelse 7.5 sp||JU-207-G Individual labor law 7.5 sp||ORG213-G Work Environment Development 7.5 sp||ORG223-G Bemanning og rekruttering 7.5 sp|
|6. sem||MF-202-1 Customer Relationship Management (CRM) 7.5 sp||ORG208-1 International Business 7.5 sp||MF-301-1 Bachelor Thesis for Marketing Students 15 sp|
|6. sem||ORG314-G Bachelor Thesis 15 sp||Electives 2nd semester|
In fifth semester students may go on exchange, or they take electives in Kristiansand. .
Electives 5th semester Autumn 2019
Please note that course schedule collisions might occur.Other electives can be approved upon application.
A candidate who has successfully completed this programme should have the following learning outcomes defined in terms of general competence, knowledge and skills.
GENERAL COMPETENCE (programme goals)
The candidate should be able to:
The candidate should be able to demonstrate:
The candidate should be able to:
Students are exposed to international dimensions and issues in teaching as well as in the curriculum. Many faculty members have an international background and are active in international research networks. A number of courses are taught in English for incoming exchange students. This contributes to an international study environment, and students use English actively during their studies.
In fifth semester student may go on exchange. Studying abroad provides an opportunity to take courses and subjects beyond what is offered at the School of Business and Law at UiA. Additional benefits of studying abroad are improved language skills and cross-cultural communication skills, both highly valued by many employers.
The School of Business and Law at UiA is internationally accredited by AACSB (the Association to Advance Collegiate Schools of Business), and the accreditation opens the doors for collaboration with good institutions worldwide. For further information on exchange opportunities, see the International Office's website.
This programme is a vocational directed, interdisciplinary education. Because of the large number of business-related subjects, graduates from this program will be attractive to a number of positions in private companies, especially in areas like marketing, sales, and management. The programme is also a good starting point for graduates wishing to establish their own company.
Completion of this programme qualifies for applying to several master programmes at the University of Agder (UiA). Further details are available on this website https://www.uia.no/studier/markedsfoering-og-ledelse. Furthermore, the programme provides the basis for further studies both in Norway and abroad. Please notice that there may be additional requirements for admission to further studies.
Please note that completion of this study alone does not fulfill the requirements for admission to the Master Programme in Business Administration (Siviløkonom) at UiA. Contact the School of Business and Law for more information.
School of Business and Law