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Entrepreneurship and Creative industries

Boyke Rudy Purnomo disputerer for ph.d.-graden med avhandlingen «Essays on Entrepreneurship and Creative industries» tirsdag 29. januar 2019. (Foto: Privat)

Artist entrepreneurs and creative businesses typically have the dual, and often contradictive, objectives of satisfying artistic needs and being financially self-sufficient.

Boyke Rudy Purnomo

PhD Candidate and lecturer / researcher

Boyke Rudy Purnomo at the University of Agder's School of Business and Law has submitted his thesis entitled «Essays on Entrepreneurship and Creative industries», and will defend the thesis for the PhD-degree Tuesday 29 January 2019.

Han has followed the PhD-programme at the School of Business and Law, with specialisation in International Business / International Management.

The research and doctoral study is funded by In Search of Balance (ISB) project, it is a project between Norwegian and Indonesian government. See also newsarticle.

Summary of the thesis by Boyke Rudy Purnomo

The importance of artistic orientation on creative business

As one of the fastest growing sectors in the global economy, creative industries progress in the intersection between culture and economics.

Therefore, artist entrepreneurs and creative businesses typically have the dual, and often contradictive, objectives of satisfying artistic needs and being financially self-sufficient.

Clash: Economic theories vs creative industries

However, most economic and business management theories assume that an individual thinks and acts based on the rationality approach and profit maximization motive.

Implementing such theories in industries dominated by arts and aesthetic attributes may lead to difficulties.

In addition, policymakers tend to follow generic industrial models, even though creative industries function differently.

Studies show that the development of creative industries by the government and its agencies is often without a clear rationale, which then results in ineffective management practices.

Five findings in the thesis

Based on those background, the essays in this dissertation investigate and then provide some findings:

First, it offers a theoretical discussion on how existing economic theory may blur the understanding of creative industries, and further, it suggests some empirical works to be made to improve the understanding of the economics of creative industries.

Second, the dissertation develops a conceptualization of a term that frequently appears in the creative practices called “artistic orientation”, which is the individual inclination to generate and disseminate authentic goods that convey the beauty and symbolic meaning with the main goal of attaining emotional contentment.

Third, the dissertation also develops an instrument to be used to measure the artistic orientation concept.

Fourth, the essay empirically shows that artistic orientation of the artisan entrepreneurs affects the firm’s success, both financially and non-financially.

And finally, it is also found that literacy in financial management and entrepreneurial behavior of the artist-entrepreneur contributes to the creative business’s performance.

Disputation facts:

The Candidate: Boyke Rudy Purnomo (1978), born in Yogyakarta, Indonesia. Bachelor on Management from the Department of Management, Faculty of Economics and Business Universitas Gadjah Mada, Indonesia; and MBA on Strategic Management from the Master of Management Program Universitas Gadjah Mada, Indonesia. Present position: Lecturer and Researcher at the Faculty of Economics and Business Universitas Gadjah Mada, Indonesia

Dean Kristin WallevikSchool of Business and Law, will chair the dissertation.

The trial lecture and the public defense will take place at Sørlandet auditorium, Kunnskapsparken, Campus Kristiansand Tuesday 29 January 2019.

The trial lecture and defence are public and anyone interested is invited to attend.

Trial lecture at 11:15 a.m.

Public defense at 12:45 p.m.

Given topic for trial lecture“The effects of Artistic orientation and entrepreneurial orientation on firm' performance: What works better?”

Thesis title«Essays on Entrepreneurship and Creative industries»

Search for the thesis in AURA - Agder University Research Archive, a digital archive of scientific papers, theses and dissertations from the academic staff and students at the University of Agder. The thesis will also be available at the University Library, and some copies will also be available for loan at the auditorium where the dissertation takes place.


First opponent: Professor Alain Fayolle, EM Lyon Business school, Frankrike

Second opponent: Professor Nurul Indarti, Gadjah Mada University, Indonesia

Professor Jan Inge JenssenDepartment of Management, UiA

Supervisors were professor Stein KristiansenDepartment of Economics and Finance, UiA and Professor Trond RandøyDepartment of Management, UiA