Business Intelligence and Analytics in SMEs
In today’s customer-centric, digital-first world, many business owners and managers are bombarded with ‘information overload’ and are urgently seeking ways to derive greater control, understanding and intelligence from their organization’s data.
Marilex Rea Llave
PhD Candidate
Marilex Rea Llave of the Faculty of Social Sciences at the University of Agder has submitted her thesis «Business Intelligence and Analytics in Small and Medium-Sized Enterprises», and will defend the thesis for the PhD-degree Friday 28 August 2020.
She has followed the PhD Programme at the Faculty of Social Sciences with Specialization in Information Systems at the University of Agder.
Summary of the thesis by Marilex Rea Llave:
Business Intelligence and Analytics in Small and Medium-Sized Enterprises
In today’s customer-centric, digital-first world, many business owners and managers are bombarded with ‘information overload’ and are urgently seeking ways to derive greater control, understanding and intelligence from their organization’s data.
Business Intelligence and Analytics (BI&A) are data-centric approaches that complement data with a set of methodologies, processes, technologies, and tools to analyze and extract information from data.
BI&A systems are designed to support and to improve decision making which in turn can lead to improved organizational performance.
SMEs are lagging behind
Although the importance of BI&A is widely accepted, empirical research shows that small and medium-sized enterprises (SMEs) are still lagging behind in the proliferation of BI&A.
Thus, to understand the phenomenon of BI&A adoption in SMEs are considered crucial.
The Delphi study and qualitative interviews with BI&A experts have been conducted to investigate the adoption, utilization, and value creation of BI&A in the SME context.
Disputation facts:
The Candidate: Marilex Rea Llave (1984 Kawit, Cavite, Philippines). BA Bachelor in Computer Science - San Sebastian College Recoletos Cavite City, Philippines and MSc – Master of Science in Information and Communication Technology at University of Agder (2014). Master thesis title: "Towards a multilevel ant colony optimization". Present position: Analytics Consultant at Sysco AS.
The trial lecture and the public defence will take place online, via the Zoom conferencing app (link below)
Dean of the Faculty of Social Sciences at the University of Agder, Anne Halvorsen, will chair the disputation.
The trial lecture at 10:15 hours
Public defence at 12:15 hours
Given topic for trial lecture: «Benefits and challenges of data-driven decision making»
Thesis Title: «Business Intelligence and Analytics in Small and Medium-Sized Enterprises»
Search for the thesis in AURA - Agder University Research Archive, a digital archive of scientific papers, theses and dissertations from the academic staff and students at the University of Agder.
Opponents:
First opponent: Professor Jos van Hillegersberg, Faculty of Behavioural, Management and Social Sciences, University of Twente, Netherlands
Second opponent: Professor emerita Anna Mette Fuglseth, Department of strategy and management, NHH Norwegian School of Economics
Professor Bjørn Erik Munkvold, Department of Information Systems, University of Agder, is appointed as the administrator for the assessment commitee.
Supervisors were Professor Dag Håkon Olsen, Department of Information Systems, University of Agder (main supervisor) and Professor Eli Hustad, Department of Information Systems, University of Agder (co-supervisor)
Opponent ex auditorio:
The chair invites members of the public to pose questions ex auditorio in the introduction to the public defense, with deadlines. Questions can be submitted to the chair Anne Halvorsen on e-mail anne.halvorsen@uia.no