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Liang Zhao

Postdoctoral Research Fellow

Post-Doctoral Research Fellow

9I251 ( Universitetsveien 19, Kristiansand )

Liang Zhao is a Post-Doctoral Research Fellow at the School of Business and Law at the University of Agder. He holds a Ph.D. from Amsterdam Business School, University of Amsterdam.

During his Ph.D., he functioned as a joint-lecturer for three master courses (“Entrepreneurship in Science and technology”; “International Entrepreneurship”; “Innovation Management”) and one bachelor course (“Entrepreneurship and Innovation”). He is also the thesis supervisor of 22 master students at Amsterdam Business School.

Liang is a distinguished research fellow of China’s Public Sector Economy Research Center (CPSERC) and China-Israel Entrepreneurship and Innovation Center (CIEIC) in China. In addition, he is an affiliate researcher at the Cambridge University Center for Alternative Finance. He is also a guest speaker for European Crowdfunding Network (ECN) and member of the European Center for Alternative Finance (ECAF).

Liang studies innovation and entrepreneurship, with a special emphasis on reward-based crowdfunding. His research interests include the interactive mechanism of crowdfunding platforms, backers, and entrepreneurs; backer behavior; crowdfunding community formation and success factors of crowdfunding campaigns. His research output includes journal articles, book chapters, and industry reports. Besides, He also writes popular articles for global FinTech web media such as Crowdfund Insider and INVYO Insights.

Research interests

  • Consumer behavior in the context of Crowdfunding
  • Marketing strategies and components in the context of Crowdfunding
  • Crowdfunding motives, adoption, and intentions
  • Innovation, Growth and Internationalization Strategies of crowdfunding platforms
  • Comparative studies of Crowdfunding models
  •  Factors influencing crowdfunding campaign success and failure
  • Social Media role in Crowdfunding
  • Cross-cultural and cross-country studies of Crowdfunding practice and motives
  • Network composition and relations in Crowdfunding
  • Sex and Gender issues in crowdfunding

Courses and teaching

Crowdfunding Lab  ORG-457

Consumer Behavior  MF-205

Selected publications

Zhao, L. & Vinig, T. (2017). Hedonic value and crowdfunding project performance: a propensity score matching-based analysis. Review of Behavioural Finance, 9(2), 169-186.

Zhao, L. (2017). Top 8 predictions for the Chinese crowdfunding market in 2017. Foliofinance.

Zhao, L. (2015). Crowdfunding in China: potentials, challenges, risks, and solutions. Crowdfundinsider.

Scientific publications

  • Shneor, Rotem; Zhao, Liang; Flåten, Bjørn-Tore (2020). Advances in Crowdfunding: Research and Practice. ISBN: 978-3-030-46309-0. Palgrave Macmillan. s 543.

Last changed: 28.11.2019 11:11