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Vanessa Pilla Galetti Bretas

PhD Alumni

Scientific publications

  • Pilla Galetti Bretas, Vanessa; Rocha, Thelma Valéria; Galhanone, Renata Fernandes; Rossi, George Bedinelli (2021). Entry and Governance Modes in International Franchising: A case study. International Journal of Logistics Systems and Management. ISSN: 1742-7967. 38 (3). s 343 - 359. doi:10.1504/IJLSM.2020.10023954.
  • Pilla Galetti Bretas, Vanessa; Alon, Ilan; Rocha, Thelma Valéria; Galetti, Jefferson Ricardo Bretas (2021). International governance mode choice : Evidence from Brazilian franchisors. Journal of International Management. ISSN: 1075-4253. 27 (2). doi:10.1016/j.intman.2021.100851.
  • Pilla Galetti Bretas, Vanessa; Rocha, Thelma Valéria; Spers, Eduardo Eugênio; Melo, Pedro Lucas de Resende (2020). Modos de governança em redes de franquias internacionalizadas: seleção de parceiros e relacionamentos. Brazilian Journal of Marketing. ISSN: 2177-5184. 19 (1). s 150 - 173. doi:10.5585/remark.v19i1.17139.
  • Pilla Galetti Bretas, Vanessa; Alon, Ilan (2020). The impact of COVID-19 on franchising in emerging markets: An example from Brazil. Global Business and Organizational Excellence. ISSN: 1932-2054. 39 (6). s 6 - 16. doi:10.1002/joe.22053.
  • Pilla Galetti Bretas, Vanessa; Galetti, Jefferson Ricardo Bretas; Rocha, Thelma Valéria (2019). FATORES RELACIONADOS A INTERNACIONALIZAÇÃO DAS REDES DE FRANQUIAS BRASILEIRAS: DISPERSÃO GEOGRÁFICA E PERTENCIMENTO A GRUPOS. Internext. ISSN: 1980-4865. 14s 1 - 13. doi:http://dx.doi.org/10.18568/internext.v14i1.495.
  • Pilla Galetti Bretas, Vanessa; Alon, Ilan; Rocha, Thelma Valéria; Galetti, Jefferson Ricardo Bretas (2020). International franchising governance mode choice: A stakeholder perspective.
  • Pilla Galetti Bretas, Vanessa; Alon, Ilan; Rocha, Thelma Valéria; Galetti, Jefferson Ricardo Bretas (2020). International Governance Mode Choice: Evidence from Brazilian Franchisors..
  • Pilla Galetti Bretas, Vanessa; Galetti, Jefferson Ricardo Bretas; Rocha, Thelma Valéria (2019). The Brazilian franchisors governance mode choice in international markets.

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