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Sangeeta Singh

Professor

Professor

 
Office:
9I255 ( Universitetsveien 19, Kristiansand )

Sangeeta Singh is Professor at the School of Business and Law at the University of Agder. She has a PhD in Marketing and an MBA in International Marketing from Kent State University (USA), and an MBA in Marketing Research and a Bachelor in Mathematics and Statistics from University of Allahabad (India)

 Singh’s research interests are broadly in the field of consumer behavior, branding, and services. Her research has been published in Journal of Interactive Marketing, Journal of Services Research and International Marketing Review. She has also contributed to several book chapters.

Singh is a former Professor and Associate Dean at BI Norwegian Business School. In addition to teaching in Norway, she has given courses at universities in USA, France, Spain, Germany, Lithuania and China.

Singh teaches brand management and social media marketing, both of which are aligned with her research interests in brand storytelling in social media.

 

Academic interests

Sangeeta teaches brand management and social media marketing, both of which are aligned with her reserach interests in brand storytelling in social media.

Scientific publications

  • Singh, Sangeeta; Duque, Lola C (2019). Familiarity and Format: cause-related marketing promotions in international markets. International Marketing Review. ISSN: 0265-1335. doi:10.1108/IMR-10-2018-0307.
  • Singh, Sangeeta (2014). To Automate or Not: Is that the question?. Journal of Applied Management and Entrepreneurship. ISSN: 1077-1158. 19 (3). s 50 - 69.
  • Singh, Sangeeta; Sonnenburg, Stephan (2012). Brand Performances in Social Media. Journal of Interactive Marketing. ISSN: 1094-9968. 26 (4). s 189 - 197. doi:10.1016/j.intmar.2012.04.001.
  • Singh, Sangeeta; Duque, Lola C (2012). Moderating Role of Stress in Evaluating Negative Services: Encounters With the Police. Journal of Service Research. ISSN: 1094-6705. 15 (2). s 231 - 241. doi:10.1177/1094670511435563.
  • Olsen, Line Lervik; Singh, Sangeeta (2010). Teknologi eller personlig service; hvordan påvirkes kundenes lojalitet. Magma - Tidsskrift for økonomi og ledelse. ISSN: 1500-0788. 13 (1). s 33 - 42.
  • Singh, Sangeeta; Kristensen, Lene; Villasenõr, Erika (2009). Overcoming skepticism towards cause related claims: the case of Norway. International Marketing Review. ISSN: 0265-1335. 26 (3). s 312 - 326. doi:10.1108/02651330910960807.
  • Singh, Sangeeta; Olsen, Line Lervik (2009). Sense or Sensibility? How Commitment Mediates the Role of Self-Service Technology on Loyalty. Self-service in the internet age : expectations and experiences. ISBN: 978-1-84800-206-7. Springer. s 213 - 229.
  • Hansen, Håvard; Singh, Sangeeta (2009). Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. Association for Consumer Research,. s 171 - 174.
  • Singh, Sangeeta; Christoffersen, Line (2008). Bankkunden og relasjonen til penger behovsbasert segmentering. Magma - Tidsskrift for økonomi og ledelse. ISSN: 1500-0788. 11 (3). s 68 - 76.
  • Singh, Sangeeta (2006). Cultural differences in, and influences on, consumers' propensity to adopt innovations. International Marketing Review. ISSN: 0265-1335. 23
  • Christoffersen, Line; Singh, Sangeeta (2004). Successful Application of a Customer Relationship Management Program in a Non-Profit Organisation. Journal of Marketing Theory and Practice. ISSN: 1069-6679. 12 (2). s 28 - 42.
  • Singh, Sangeeta; Alon, Ilan; Welsh, Dianne (2002). Understanding Norway for Franchising Potential. Franchising in Western and Northern Europe. CCH Publishing.
  • Singh, Sangeeta; Hu, Michael Y. (2000). Context-Dependent Ethnic Identity And Its Impact On Product Evaluations: A Case of the Asian Indian Immigrants. Advances in Consumer Research. ISSN: 0098-9258. 4s 150 - 155.
  • Singh, Sangeeta; Selnes, Fred (2000). Polygamous Loyalty and Varying Utility Function: An Explanation of Brand Switching in Frequently-made Purchases. Advances in Consumer Research. ISSN: 0098-9258. 4s 162 - 166.
  • Singh, Sangeeta (2009). The Dual Nature of Ethnic Identity: Its Impact on Product Evaluations. ISBN: 978-3-639-18151-7. VDM Verlag Dr. Müller Aktiengesellschaft & Co. KG. s 143.
  • Singh, Sangeeta; Busagara, Theresia (2020). Building Brands with Cause-related Marketing Campaigns in Emerging Markets.
  • Singh, Sangeeta (2020). Designing Experiments.
  • Singh, Sangeeta (2018). Brand Strategies.
  • Singh, Sangeeta (2017). Brand Storytelling.
  • Singh, Sangeeta (2017). Quo Vadis Branding.
  • Singh, Sangeeta; Olsen, Line Lervik (2013). To Automate or Not: Is that the question?.
  • Singh, Sangeeta; Duque, Lola C. (2012). Explicit Donations In Cause-Related Marketing Promotions: Enhancing Value Inferences And Overcoming Skepticism.

Sectors

Last changed: 21.06.2018 14:06