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Rotem Shneor

Associate Professor

 
Office:
9I265 ( Universitetsveien 19, Kristiansand )

Rotem Shneor is an associate professor at the University of Agder (UiA) School of Business and Law in Norway, and serves as  the academic director of the university’s Center of Entrepreneurship. He holds a PhD in International Management from UiA and a Master's of International Business from the Norwegian School of Economics (NHH).

In recent years, he has been leading the Nordic Crowdfunding Alliance of platforms since 2014,  as well as serving as an associate researcher at the Cambridge University Center for Alternative Finance. He is a popular speaker and media commentator on issues related to crowdfunding in the Nordic countries, and has been holding talks and seminars in more than a dozen countries.

Thus far, he has been teaching a variety of courses in Entrepreneurship, Marketing and Consumer Behavior at bachelor, master and PhD levels. And has supervised dozens of successful master theses and a number of PhD dissertations in these areas.

His research includes issues related to international marketing, internet marketing, cognitive aspects of entrepreneurship, and crowdfunding behavior and motivations.

He has  contributed a number of chapters to research-focused edited books, as well as published in journals such as Entrepreneurship and Regional Development, Cross Cultural Management, Journal of Product & Brand Management, International Journal of Emerging Markets, Journal of e-Business, Global Business and Organizational Excellence, and the Baltic Journal of Management.

Academic interests

Teaching:

Bachelor courses:

  • Entrepreneurship and Innovation 
  • Entrepreneurship Lab 
  • Entrepreneurship for Art Students 
  • Entrepreneruship for Tourism Students 
  • Consumer Behavior

Mastr's courses:

  • International Marketing
  • Internationalization Lab

PhD courses:

  • International Marketing

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Current research and supervision interests:


- Mortivations for Crowdfunding contributions and engagement

- Success factors of Crowdfunding campaigns

- Cross-country comparisons of Crowdfunding Conditions and Dynamics

- Community aspects of Crowdfunding behavior

- Factors influencing entrepreneurial intentions of students

Projects

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Main current research projects :

- Motivations for Crowdfunding contributions and engagement

- Success factors of Crowdfunding campaigns

- Cross-country comparisons of Crowdfunding Conditions and Dynamics

- Community aspects of Crowdfunding behavior

- Factors influencing entrepreneurial intentions of students

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Research groups:

- Entrepreneurship and Innovation

- Emerging Markets

- Marketing

Scientific publications

  • Shneor, Rotem; Vik, Amy Ann (2020). Crowdfunding success: a systematic literature review 2010–2017. Baltic Journal of Management. ISSN: 1746-5265. 15 (2). s 149 - 182. doi:10.1108/BJM-04-2019-0148.
  • Shneor, Rotem; Mæhle, Natalia (2020). Editorial: Advancing crowdfunding research: new insights and future research agenda. Baltic Journal of Management. ISSN: 1746-5265. 15 (2). s 141 - 147. doi:https://doi.org/10.1108/BJM-04-2020-420.
  • Shneor, Rotem; Munim, Ziaul Haque (2019). Reward crowdfunding contribution as planned behaviour: An extended framework. Journal of Business Research. ISSN: 0148-2963. 103s 56 - 70. doi:10.1016/j.jbusres.2019.06.013.
  • Sirisena, Amila Buddhika; Shneor, Rotem (2018). Understanding international location decisions of poverty alleviation non-profit organizations. International Journal of Emerging Markets. ISSN: 1746-8809. 13 (1). s 2 - 26. doi:10.1108/IJoEM-02-2017-0060.
  • Alon, Ilan; Shneor, Rotem (2017). More than makeup: How Atsoko overcame the challenges of entrepreneurship in Tanzania. Global Business and Organizational Excellence. ISSN: 1932-2054. 36 (6). s 25 - 33. doi:10.1002/joe.21811.
  • Shneor, Rotem; Aas, Tor Helge (2016). Folkefinansiering: Status og fremtidsutsikter. Praktisk økonomi & finans. ISSN: 1501-0074. 32 (1). s 43 - 51. doi:10.18261/issn.1504-2871-2016-01-06.
  • Shneor, Rotem; Flåten, Bjørn-Tore (2015). Opportunities for Entrepreneurial Development and Growth through Online Communities, Collaboration and Value Creating and Co-creating Activities. Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation. ISBN: 9781137479747. Palgrave Macmillan. 11. s 178 - 199.
  • Shneor, Rotem; Efrat, Kalanit (2015). The influence of market intelligence and marketing mix adaptation efforts on the performance of Israeli born globals. Handbook of Research on International Entrepreneurial strategy: Improving SME Performance Globally. ISBN: 9781783471584. Edward Elgar Publishing. 3. s 45 - 65.
  • Shneor, Rotem; Efrat, Kalanit (2014). Analyzing the Impact of Culture on Average Time Spent on Social Networking Sites. Journal of Promotion Management. ISSN: 1049-6491. 20 (4). s 413 - 435. doi:10.1080/10496491.2014.930281.
  • Shneor, Rotem; Jenssen, Jan Inge (2014). Gender and Entrepreneurial Intentions. Entrepreneurial Women : New Management and Leadership Models. ISBN: 978-1-4408-0077-1. Praeger. 1. s 15 - 67.
  • Shneor, Rotem; Selin, Camgoz; Pinar, Karapinar (2013). The interaction between culture and sex in the formation of entrepreneurial intentions. Entrepreneurship and Regional Development. ISSN: 0898-5626. 25 (9-10). s 781 - 803. doi:10.1080/08985626.2013.862973.
  • Shneor, Rotem (2012). Born global firms, internet, and new forms of internatiolization. Handbook of Research on Born Globals. ISBN: 978 1 84844 953 4. Edward Elgar Publishing. Chapter 10. s 161 - 184.
  • Shneor, Rotem; Flåten, Bjørn-Tore (2012). Grunnprinsipper innen elektronisk forretningsdrift for entreprenørskap. Perspektiver på Entreprenørskap. ISBN: 978-82-7634-956-6. Cappelen Damm Akademisk. Kapittel 6. s 128 - 145.
  • Shneor, Rotem (2012). Influences of culture, geography and infrastructure on website localization decisions. Cross Cultural Management. ISSN: 1352-7606. 19 (3). s 352 - 374. doi:10.1108/13527601211247099.
  • Shneor, Rotem (2011). Born global firms, internet, and new forms of internatiolization. Handbook of Research on Born Globals. ISBN: 978 1 84844 953 4. Edward Elgar Publishing.
  • Mæhle, Natalia; Shneor, Rotem (2010). On Congruence between Brand and Human Personalities. Journal of Product & Brand Management. ISSN: 1061-0421. 19 (1). s 44 - 53.
  • Mæhle, Natalia; Shneor, Rotem; Ekelund, Bjørn; Langvik, Eva (2008). Blue, Red, and Green Consumers and Their Preferences for Brands: Marketing Application of Diversity Icebreaker. Diversity Icebreaker: How to Manage Diversity Processes. Human Factors Publishing. faglig_bok_forlag. s 149 - 168.
  • Ekelund, Bjørn; Shneor, Rotem (2008). Diversity Icebreaker in Cross-Cultural Training. Diversity Icebreaker: How to Manage Diversity Processes. Human Factors Publishing. faglig_bok_forlag. s 87 - 108.
  • Flåten, Bjørn-Tore; Shneor, Rotem (2008). Strategic e-HR: Matching e-Business Value Drivers and HR Management Tasks. Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide. Global Business and Technology Association. faglig_kompendium. s 328 - 339.
  • Shneor, Rotem; Flåten, Bjørn-Tore (2008). The Internet-enabled internationalization process: A focus on stages and sequences. The E-Business Review. ISSN: 1550-7793. 8s 243 - 248.
  • Shneor, Rotem (2020). Introduction to Crowdfunding: Models, Opportunities and Guidelines.
  • Shneor, Rotem (2020). Cambridge Centre for Alternative Finance Publishes First Global Report on Alternative Finance: Over $300 Billion in Volume in 2018.
  • Shneor, Rotem (2020). EU mykner opp reglene for folkefinansiering.
  • Rykkja, Anders; Munim, Ziaul Haque; Mæhle, Natalia; Shneor, Rotem (2019). Cultural Crowdfunding - What do we know?.
  • Rykkja, Anders; Munim, Ziaul Haque; Mæhle, Natalia; Shneor, Rotem (2019). Cultural Crowdfunding - What do we know?.
  • Shneor, Rotem (2019). Crowdfunding: Models, Opportunities, and Guidelines.
  • Shneor, Rotem (2019). The Global Landscape of Online Alternative Finance.

Last changed: 4.04.2019 09:04