Gå til hovedinnhold
Jump to main content

Prince Baah-Peprah

Assistant Professor

9I157 ( Universitetsveien 19, Kristiansand )
Office hours:

Prince Baah-Peprah is a Ph.D. Research Fellow at the School of Business and Law at the University of Agder. He has a Masters in International Business Management from the University of Agder and a bachelor's degree in  Accounting and Finance.

His research is related to crowdfunding marketing startegies, investor behavior and ethical issues in crowdfunding.

Baah-Peprah  has contributed a book chapter  in 'Advances in crowdfunding: research and practice' and has published in journals such as, " International Journal of Big Data Management.

Baah-Peprah is a member of the UiA Crowdfunding Research Center and  also a research assistant at Cambridge Center for Alternative Finance, University of Cambridge, UK.

Baah-Peprah supervises business admistration students working on their thesis and has given lectures and participated in seminars crowdfuning  as a way of giving back to the community.

Courses and teaching

Thesis supervision (2022 Marketring and Business Admintration students) 

Work experience

Ph.D. Research Fellow: School of Business and Law, University of Agder, Norway

Research Assistant: Cambridge Center for Alternative Finace, University of Cambridge, UK 

Academic interests

My research interests lie in marketing strategies in crowdfunding, investors behavior in crowdfunding and ethical issues in crowdfunding. Based on my background in management, accounting, and finance, I have previously researched entrepreneurial financing and private equity investment in emerging markets.

Selected publications

Baah-Peprah, Prince; Shneor, Rotem (2021). A Trust-Based Crowdfunding Campaign Marketing Framework: Theoretical Underpinnings and Big-Data Analytics Practice. International Journal of Big Data Management (IJBDM) . ISSN: 2631-8679. 2 (1). s 1 - 24. doi: 10.1504 / IJBDM.2022.119453.

Chao, Emmanuel; Serwaah, Priscilla; Baah-Peprah, Prince; Shneor, Rotem (2020). Crowdfunding in Africa: Opportunities and Challenges. Advances in Crowdfunding: Research and Practice . ISBN: 978-3-030-46309-0. Palgrave Macmillan . 14. pp. 319 - 339.

Global Covid-19 FinTech Market and Impact Resilience Study (WIP) (with Cambridge Center for Alternative Finance, University of Cambridge)

Open Banking in Thailand  (WIP) (with Cambridge Center for Alternative Finance, University of Cambridge)

Examining Techonology Acceptance Model (TAM) in Reward Crowfunding (Under Journal Review)

Theory of Crowdfunding Community Engagement (TCCE) (Under Journal Review)

Renewable Energy Development and Adoption in Ememrging and Developing Markets: A systematic Review and Identification of Alternative Investor Class (Under Journal Review)

Scientific publications

  • Baah-Peprah, Prince; Shneor, Rotem; Munim, Ziaul Haque (2022). The Roles of Community Identification and Trust in Crowdfunding Information-Sharing Attitudes, Intentions, and Behaviors.
  • Baah-Peprah, Prince; Shneor, Rotem; Munim, Ziaul Haque (2022). Explaining Reward Crowdfunding Backers’ Intentions and Behavior.

Last changed: 6.05.2022 22:05