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Prince Baah-Peprah

Assistant Professor

9I1 62 ( Universitetsveien 19, Kristiansand )
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Prince Baah-Peprah is an Assistant Professor of Entrepreneurship  at the School of Business and Law at the University of Agder. He is a Ph.D. Reserch Fellow in Crowdfunding and has a Masters in International Business Management from the University of Agder and a Bachelor's degree in  Accounting and Finance.

His research is related to crowdfunding marketing startegies, investor behavior and ethical issues in crowdfunding.

Baah-Peprah  has contributed a book chapter  in 'Advances in crowdfunding: research and practice' and has published in journals such as, International Journal of Big Data Management and Baltic Journal of Management.

Baah-Peprah is a member of the UiA Crowdfunding Research Center and  also a research assistant at Cambridge Center for Alternative Finance, University of Cambridge, UK.

He has been teaching in a variety of courses in Entrepreneurship and Crowfunding and supervises theses in different areas.

Research interests



Courses and teaching

Thesis supervision (2022 Marketring and Business Admintration students)

Thesis supervision (2023 Marketring and Business Admintration students)


Crowdfudning laboratory 

Work experience

Ph.D. Research Fellow: School of Business and Law, University of Agder, Norway

Research Assistant: Cambridge Center for Alternative Finace, University of Cambridge, UK 

Academic interests

My research interests lie in marketing strategies in crowdfunding, investors behavior in crowdfunding and ethical issues in crowdfunding. Based on my background in management, accounting, and finance, I have previously researched entrepreneurial financing and private equity investment in emerging markets.


International Crowdfunding Awareness Project (a global study).

Selected publications

Baah-Peprah, P. (2023), "Explaining reward crowdfunding backers' intentions and behavior", Baltic Journal of Management, Vol. 18 No. 2, pp. 262-281. https://doi.org/10.1108/BJM-07-2022-0268

Baah-Peprah, Prince; Shneor, Rotem (2021). A Trust-Based Crowdfunding Campaign Marketing Framework: Theoretical Underpinnings and Big-Data Analytics Practice. International Journal of Big Data Management (IJBDM) . ISSN: 2631-8679. 2 (1). s 1 - 24. doi: 10.1504 / IJBDM.2022.119453.

Chao, Emmanuel; Serwaah, Priscilla; Baah-Peprah, Prince; Shneor, Rotem (2020). Crowdfunding in Africa: Opportunities and Challenges. Advances in Crowdfunding: Research and Practice . ISBN: 978-3-030-46309-0. Palgrave Macmillan . 14. pp. 319 - 339.

Global Covid-19 FinTech Market and Impact Resilience Study (WIP) (with Cambridge Center for Alternative Finance, University of Cambridge)

Scientific publications

  • Baah-Peprah, Prince; Shneor, Rotem; Munim, Ziaul Haque (2022). The Roles of Community Identification and Trust in Crowdfunding Information-Sharing Attitudes, Intentions, and Behaviors.
  • Baah-Peprah, Prince; Shneor, Rotem; Munim, Ziaul Haque (2022). Explaining Reward Crowdfunding Backers’ Intentions and Behavior.

Last changed: 7.04.2023 14:04