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Massiel Carolina Henriquez Parodi

Massiel Carolina Henriquez Parodi

Research Assistant

School of Business and Law >

 

+47 38 14 14 24

+47 406 08 077

Office:
9I260A ( Universitetsveien 19, Kristiansand )

Massiel Henríquez Parodi is a PhD Research Fellow at the University of Agder. She has a Bachelor In Business Administration from La Universidad del Norte in Colombia, a Bachelor in Sciences of Management from L'École Supérieure de Commerce de Montpellier, France and a Master of Sciences in Business Administration with specialisation in International Management from the University of Agder. 

Research interests

Her research is within the field of marketing and internatinoal business.

Work experience

She has worked in companies such as l'Institut Méditerranéen de Langes et Services de Montpellier, Chevron Petroleum Company, La Guajira Chamber of Commerce, the Regional Commission for Competitiveness and Innovation of La Guajira, Colombia and the University of Agder.

Academic interests

Marketing, international franchising, international business. 

Scientific publications

  • Alon, Ilan; Apriliyanti, Indri Dwi; Henriquez Parodi, Massiel Carolina (2020). A systematic review of international franchising. Multinational Business Review. ISSN: 1525-383X. 29 (1). s 43 - 69. doi:10.1108/MBR-01-2020-0019.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan (2019). Experiential Learning Using Social Media in International Business Education. The Palgrave Handbook of Learning and Teaching International Business and Management. ISBN: 9783030204143. Palgrave Macmillan. Chapter. s 111 - 134.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan (2020). International Marketing Video Project.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan; Mason, Michela Cesarina (2020). A Cross-Country Study of Behavioural Intentions of McDonalds Consumers.
  • Henriquez Parodi, Massiel Carolina (2019). Literature review in International Franchising.
  • Henriquez Parodi, Massiel Carolina (2018). Branding in international franchising: a bibliometric analysis and research agenda.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan; Maria, Jell-Ojobor; Esmeralda, Aryee; Michele, Boulanger (2018). SIGNALING STRATEGY IN INTERNATIONAL FRANCHISING.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan (2017). SOCIAL MEDIA AS A TOOL FOR TEACHING INTERNATIONAL MARKETING THROUGH EXPERIENTIAL LEARNING.
  • Henriquez Parodi, Massiel Carolina; Aryee, Esmeralda Naa Momo; Alon, Ilan; Jell-Ojobor, Maria; Boulanger, Michele (2017). Signals that determine internationalisation.

Last changed: 14.02.2020 00:02