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Kerttu Pauliina Kettunen

Kerttu Pauliina Kettunen

Associate Professor

Department of Management >

 

+47 38 14 11 26

+35 84 430 44 781

Kerttu Kettunen (DSc, University of Oulu) works as an Associate Professor at Department of Management at the University of Agder School of Business and Law.

Kerttu Kettunen's research lies in the intersection of organization theory and marketing studies. She is experienced in institutional theory and historical organization studies and has applied qualitative research methods, such as case studies and ethnographic research methods to the study of institutionalization processes at micro, meso and macro levels.

Currently, Kerttu is studying how perceptions of corporate brand, reputation, status, and legitimacy are being formed by organization's stakeholders in social media communities. 

She is also the study programme manager of the Bachelor's Programme in Marketing and Management and Bachelor's Programme in Business Administration. 

Research interests

Kerttu Kettunen has studied the history of management education and international accreditation projects at business schools. Her latest research interests include business school competition, status, reputation, and branding. She has published her research in the Academy of Management Learning and Education, Journal of Managment Inquiry, Management & Organizational History, Tertiary Education and Management, and Journal of Management Development.

Courses and teaching

Kerttu has taught a bachelor program course MF206 Multimedia marketing and communications in 2020 and 2022. She is the study program manager of the Bachelor's Program in Marketing and Management, and Bachelor's Program in Business Administration. 

Work experience

Kerttu Kettunen has worked actively in the area of international business accreditations, primarily AACSB. During 2011-2013, she worked as Accreditation Manager at Oulu Business School, University of Oulu (accredited since 2013). During 2014-2020, Kerttu worked as the manager of AACSB accreditation project and Head of Faculty Development at Turku School of Economics, University of Turku (accredited since 2019).

Academic interests

Business schools, competition, management education, institutional theory, international accreditations, organization studies, study programs in business and management

Selected publications

Ojansivu, I., Kettunen, K., Alajoutsijärvi, K. (2021). At the temporary-permanent interface: Overcoming knowledge boundaries with boundary objects. Scandinavian Journal of Management. 

Alajoutsijärvi, K., Kettunen, K. & Sohlo, S. (2018). Shaking the status quo: Business accreditation and positional competition. Academy of Management Learning and Education.

Juusola, K., Kettunen, K. & Alajoutsjärvi, K. (2015). Accelerating the Americanization of Management Education: Five Responses From Business Schools. Journal of Management Inquiry. 

 

Scientific publications

  • Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina; Kettunen, Kerttu Pauliina (2022). Business Schools in Their Ideological Prison: Why Sustainability Challenge Is Our Next Legitimacy Crisis. Debating Business School Legitimacy: Attacking, Rocking, and Defending the Status Quo. ISBN: 978-3-031-12724-3. Palgrave Macmillan. Chapter 3.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo; Hunnes, John Arngrim; Pinheiro, Romulo (2022). Emergence and early institutionalization of competition in higher education: evidence from Finnish business schools. Tertiary Education and Management. ISSN: 1358-3883. doi:10.1007/s11233-022-09104-9.
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina; Siltaoja, Marjo (2022). Grandiose branding: World-class aim and its organizational consequences. Scandinavian Journal of Management. ISSN: 0956-5221. 38 (4). doi:10.1016/j.scaman.2022.101245.
  • Ojansivu, Ilkka; Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo (2021). At the temporary-permanent interface: Overcoming knowledge boundaries with boundary objects. Scandinavian Journal of Management. ISSN: 0956-5221. 37 (2). doi:10.1016/j.scaman.2021.101150.
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu; Sohlo, Sauli (2018). Shaking the status quo: Business accreditation and positional competition. Academy of Management Learning & Education. ISSN: 1537-260X. 17 (2). s 203 - 225. doi:10.5465/amle.2015.0199.
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina (2018). “We are better than Harvard”: Organizational grandiosity and narcissism. Academy of Management Annual Conference, Chicago 2018, in symposium titled: Aspirations, Bullshit, Grandiosity, and Post-truths: Jargon in Organizational Life.. Academy of Management Proceedings. ISSN: 0065-0668.
  • Alajoutsijärvi, Jouni Kimmo; Davies, Julie; Kettunen, Kerttu Pauliina (2017). London's Business Schools: The good, the bad and the ugly? Academy of Management Annual Conference, Atlanta, 2017.. Academy of Management Proceedings. ISSN: 0065-0668.
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina (2016). The "Dean's Squeeze" revisited: a contextual approach. Journal of Management Development. ISSN: 0262-1711. 35s 326 - 340. doi:10.1108/jmd-02-2015-0017.
  • Juusola, Katariina; Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo (2015). Accelerating the Americanization of Management Education: Five Responses From Business Schools. Journal of Management Inquiry. ISSN: 1056-4926. 24 (4). s 347 - 369. doi:10.1177/1056492615569352.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina (2015). What Happens to the Professor? Business Schools, Corporatization, and Eroding Professionalism. Management History: Its Global Past & Present. ISBN: 978-1681231853. Information Age Publishing. 7.
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina (2018). A vision for future business schools (in Finnish) pp. 48-88.. ISBN: 978-951-29-7300-2. Painosalama. s 40.
  • Kettunen, Kerttu Pauliina; Inkpen, Andrew; Alajoutsijärvi, Jouni Kimmo; Alon, Ilan (2022). Presentation at SCANCOR workshop: Stigmatization and stakeholder activism.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo; Hunnes, John Arngrim; Pinheiro, Romulo (2022). Presentation at EGOS Colloquium: Emergence and early institutionalization of competition in higher education: Evidence from Finnish business schools.
  • Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina; Kettunen, Kerttu Pauliina (2020). Presentation at NEON conference: What ails contemporary business schools?.
  • Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina; Kettunen, Kerttu Pauliina (2019). Presentation at the Nordic Academy of Management Conference: What ails contemporary business schools?.
  • Ojansivu, Ilkka; Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo (2018). Shifting boundaries: renewal projects within hybrid organizations. The 34th EGOS Colloquium 2018, Tallinn..

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Last changed: 10.03.2023 09:03