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Jelena Mijatovic

PhD Research Fellow

K2013 ( Universitetsveien 25, Kristiansand )

Former Head of Promotion at one of the leading independent record labels for hard rock and metal in Scandinavia, Indie Recordings. Jelena worked with artists such as Carpathian Forest, Norwegian Grammy-winning artists such as Aura Noir and Obliteration, and as a hire-in publicist for internationally established, US-Grammy nominated and stadium-filling acts such as Avenged Sevenfold.

Jelena's main responsibility is to secure media coverage for the artists she's representing, and she's done it successfully throughout the years. The media she has worked with include Noisey, Loudersound, NME, Kerrang, BBC, and Dagbladet, to name a few. 

Research interests

  • The Fourth Industrial Revolution
  • AI in the Music Industry
  • AI-driven Promotion in the Music Industry


The Fourth Industrial Revolution: An Impact Assessment of AI and AI-driven Promotion in the Music Industry

Last changed: 4.03.2021 16:03